Mega Brands
For years, Budweiser and Bud Light have been perched atop the beer industry as the world’s best-selling beers. Budweiser is renowned for its commitment to quality, heritage and innovation. Bud Light was built in large part on Budweiser’s equity, adding superior drinkability, endless refreshment and an essence of fun and sociability.
As Budweiser begat Bud Light, each brand is in the process of becoming its own powerful, distinct brand family. Budweiser has added Budweiser Select, Budweiser & Clamato Chelada and Budweiser American Ale to its mix, giving adult beer drinkers the variety they want from a brand they trust. Bud Light has added Bud Light & Clamato Chelada and Bud Light Lime in 2008, offering a wider scope of beers and enhancing the Bud Light brand as consumer tastes and needs change.
This week we take a look at the evolving Budweiser and Bud Light families, as each move towards Mega Brand status. Click on the menu at the left for a closer look.