Bud Light Renews as Official Beer Sponsor of Major League Lacrosse

America’s Best-Selling Beer and Rapidly Growing Sport Extend Partnership

ST. LOUIS and BOSTON (April 22, 2009) – Bud Light and Major League Lacrosse (MLL), the premier professional outdoor lacrosse league, have come to terms on a two-year agreement that renews the brand as the official beer sponsor of the MLL.

The agreement extends Bud Light’s position as the exclusive alcohol beverage and non-alcohol malt beverage sponsor of the MLL, its six teams, the MLL All-Star Game and Postseason.

Throughout the regular season, the Bud Light Player of the Game will be announced at the conclusion of every contest, and during halftime of each game, adult fans can take part in the Bud Light Accuracy Shot Contest.  Bud Light, Anheuser-Busch’s and America’s best-selling beer, also remains the title sponsor of the All-Star Game’s Bud Light Skills Competition, as well as the Bud Light Regular Season and Postseason MVP Awards.

In addition, the agreement maintains the Bud Light Plays of the Week featured on majorleaguelacrosse.com, as well as website recognition as the official sponsor of the MLL on the League’s website.  Bud Light advertising will appear during select ESPN2 national telecasts, and the brand also continues to have logo placement on the jersey of the Washington Bayhawks.

“Anheuser-Busch has been a part of Major League Lacrosse since our inaugural season in 2001,” said MLL Commissioner David Gross.  “Bud Light is one of the iconic brands in the industry, and the renewal of this partnership shows their commitment to supporting the MLL as we, and the sport of lacrosse as a whole, continue to grow.”

“Major League Lacrosse is gaining fans across the country and is the type of lifestyle sport that makes perfect sense for Bud Light,” said Dan McHugh, vice president of Media, Sponsorship and Activation for Anheuser-Busch. “These fans are social, active outdoor sports fans who enjoy beer.  We look forward to continuing to help support and grow the league while reaching new adult beer drinkers.”

Local activation includes an exclusive “Bud Light Club” or “Bud Light Party Zone” in each MLL stadium.  The agreement also includes the title sponsorship of the “Bud Light Post Game Party” held after each MLL game and featuring appearances by MLL players.  As part of the agreement, Bud Light enjoys the rights to use MLL and MLL team marks and player likenesses in advertising, point of sale materials, and promotions.

About Major League Lacrosse

Major League Lacrosse (MLL), the premiere professional outdoor lacrosse league, commenced play in June of 2001.  The MLL is comprised of six teams located in Boston, Chicago, Denver, Long Island, Toronto and Washington.  The ninth season of MLL action is slated to begin May 15, 2009.  The 2009 MLL All-Star Game will take place on Thursday, July 16, in Denver, Colo., at INVESCO Field at Mile High.  The season will culminate with the New Balance MLL Championship Weekend, which will take place on Saturday and Sunday, Aug. 22-23, at Navy-Marine Corps Memorial Stadium in Annapolis, Maryland.

Major League Lacrosse was founded by Jake Steinfeld and is headquartered in Boston.  For more information, please visit the Official League website at www.majorleaguelacrosse.com.

About Anheuser-Busch

Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 49.2 percent share of U.S. beer sales.  The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired Global Companies list in 2009.  Anheuser Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans.  The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.  For more information, visit www.anheuser-busch.com.