DRUNK DRIVING IS 100% PREVENTABLE
We care about our consumers, our communities and the safety of our roads. That’s why we lead programs that help reduce drunk driving by encouraging consumers to have a plan to get home safely and raising social consciousness around drunk-driving prevention. Through our partners at Lyft, we even offer consumers safe rides home. And we always echo Budweiser’s message: “Give a Damn. Don’t drive drunk.”
Bud Light Alert Cab
This program brings together local distributors, cab companies, and retail establishments to provide free or reduced-fare cab rides to bar and restaurant patrons.
Bud Light Tow to Go
A partnership with AAA Auto Club South, operating in Florida, Georgia, Tennessee and, Charlotte, NC, through which retailers and consumers arrange for vehicles to be towed home free of charge with the consumer riding in the tow truck. This program has provided more than 13,500 since 1998.
Budweiser Designate a Driver Campaign
Our wholesalers promotional push to work with more than 73,000 law enforcement agencies to assist us in our prevention efforts.
Bud Light Safe-Ride Home
Since 1989 this program has provided more than 2.1 million safe rides home from bars and restaurants.
A free cab-ride services to adults who may have had too much to drink. Since 1993, SoberRide™ has provided more than 50,000 free cab rides home to area residents, keeping potential drunk drivers off the road.
Sponsored by Anheuser-Busch and our distributors, are available in select markets. If an adult needs a safe ride home, an independent representative rides a foldable scooter to meet the customer at his or her vehicle, places the scooter in the trunk and drives that person home.
Bud Light Lime Water Safety
With the support from the National Safe Boating Council, reminds boaters, water skiers and other water recreation enthusiasts to be responsible on the water in all activities. The program includes consumer materials that offer tips on using a designated driver, hypothermia, safety equipment and distress signals.
Family Talk About Drinking
This underage drinking prevention program is an ongoing, universal set of strategies for every age, in a way that’s useful for every family. For more information about this program, click here.