The fastest growing beer brand in the U.S. taps actor Chris Pratt and top athletes Brooks Koepka, Shalane Flanagan, and Kelly Slater to celebrate active, balanced lifestyles
NEW YORK, January 29, 2018 – Today, Michelob ULTRA – the fastest growing beer brand in the U.S. – unveiled a new 30-second Super Bowl commercial starring actor Chris Pratt. Titled “The Perfect Fit,” the spot chronicles Pratt’s journey to prepare for his first ever TV commercial – and it just so happens to be for Super Bowl LII. Together with Michelob ULTRA, Pratt shows America that you don’t have to choose between being fit and having fun, you can do both.
“These days, I’m trying to stay in top shape for work. So when I see a beer I can’t help but squint my eyes and imagine a treadmill. Specifically how long I’ll have to be on that treadmill to burn off the beer,” said Chris Pratt. “Michelob ULTRA has only 95 calories and 2.6 carbs so… I can run that off very easily. Probably in like 10 seconds? (I run 85 mph) Which really makes you wonder why I’m not playing IN the Super Bowl. I know. So anyways, Michelob ULTRA doesn’t throw off my workout routine. And it tastes great. So... That’s what I call a win win.”