America’s Favorite Light Lager Goes to Battle for 90-Seconds in First-Half of the Big Game
NEW YORK, Feb. 1, 2018 – Hear ye, hear ye! Today, Bud Light, America’s favorite light lager and the Official Beer of the NFL, unveiled “Bud Knight,” the newest commercial in the brand’s wildly popular “Dilly Dilly” universe. The new spot along with the previously released “Ye Olde Pep Talk” will take the biggest stage in the country for 90 seconds this weekend during Super Bowl LII. “Bud Knight” is the final chapter of the brand’s epic Dilly Dilly Trilogy, slated to air in the second quarter of the largest televised event in history (and throughout the Kingdom) each year.
What has quickly become a pop culture phenomenon and one of the most culturally relevant and iconic phrases amongst athletes, celebrities, and consumers worldwide, “Dilly Dilly” debuted in August 2017 with Bud Light’s “Banquet” commercial. Additional spots were released in the months to follow ultimately culminating with Chapter One of the Dilly Dilly Trilogy “Wizard.” In the spot, the Wizard, who under the King’s command, humorously transforms nearly everything in the royal hall into Bud Light. Chapter Two of the Trilogy, “Ye Olde Pep Talk,” aired during both the AFC and NFC Championship games in the run up to the Super Bowl, and found the King offering words of encouragement to his loyal (but thirsty) subjects as they approached the fight of their lives: a battle for more Bud Light, leading to a teaser for the heroic debut of the one and only Bud Knight.