With the 2017-2018 NFL season set to kickoff on Thursday, September 7, Bud Light — the official beer of the NFL — is excited to announce its continuing partnership with all-new team-themed packaging.
America’s favorite light lager will celebrate the new season with 28 new designs that feature the official logo and catchphrase or rallying cry for each NFL franchise. Available in both cans and aluminum bottles, fans can be the MVP of their Sunday kickoff party by picking up a specially marked 36-pack containing all 32 NFL teams represented.
This year’s NFL cans are currently on shelves in select markets, and will be available nationwide later this month.
"NFL team packaging has become something fans look for from Bud Light year after year," said Anna Rogers, Director of Marketing, NFL, Bud Light. "We are proud to continue that tradition and give fans another way to support their favorite teams while enjoying NFL football with their friends. We are also very excited to roll out NFL packaging on aluminum bottles for the first time in addition to cans.”
Along with new team cans and bottles, Bud Light will debut new television commercials throughout the NFL season, highlighting its ongoing “Famous Among Friends” campaign that celebrates the fun times made while building friendships over football and beer. The first commercial spot is slated to debut during the aforementioned season-opening match-up between the Kansas City Chiefs and the defending Super Bowl Champion New England Patriots.