Last revised: April 27, 2015
- The Information We Collect.
- Use of Information Collected.
- Disclosure of Your Information.
- Special Note to International Users
The Website is not directed to, and we do not knowingly collect Personal Information from, persons under the age of 21. If you are under 21 years of age and have entered this Website by providing a false date of birth, you must immediately leave this Website. UNDER NO CIRCUMSTANCES MAY YOU SUBMIT PERSONAL INFORMATION TO US IF YOU ARE UNDER 21 YEARS OF AGE. WE ARE COMMITTED TO COMPLIANCE WITH ALL APPLICABLE REGULATIONS,LAWS,AND RULES, INCLUDING THOSE ISSUED BY THE BEER MARKETING INSTITUTE AND COPPA.
THE INFORMATION WE COLLECT.
In order to use the Website to submit comments, interact with other users, post reviews, and upload recommendations, you will need to create an account and provide several types of personally identifiable information (“Personal Information”). We may also collect certain non-personally identifiable, indirect and/or aggregate information as a result of your use of, and interaction with, the Website (collectively, “Usage Information”).
When you create your account, we may ask you to provide Personal Information. Depending upon the activity you are attempting to complete, this may include any of the following:
- e-mail address
- date of birth
- mailing address
- mobile phone number
- credit card information
- other personal information as necessary
Also, your email address and/or your domain name may be automatically recognized when you visit our Website.
You may choose not to provide any Personal Information that we ask for. However, we only ask for as much Personal Information as is necessary to complete the activity you are requesting. As such, if you choose not to provide the Personal Information that we ask for, it is possible that you may not be able to participate in that activity or the full functions of the Website.
OPTING-IN AND OPTING-OUT
You will usually be asked to agree to receive communications about special offers or programs from Anheuser-Busch Inc., and any of our affiliated brands or divisions at the time you provide your email address to us (“Opt-In”). In the event that you provide your email address via a channel that does not include a mechanism for you to affirmatively Opt-In, such as by email, you agree that by providing your email address, you are completing an Opt-In and that you will be responsible for opting-out of receiving any future communications about special offers or programs. You can do this by clicking on the link provided at the bottom of each email communication (each an “Opt-Out”).
THIRD PARTY ADVERTISING
We may use third-party advertising companies and/or media partners to serve ads on our Website and/or on the sites on which we advertise. Please note that these companies may use Usage Information about your visit to the applicable site in accordance with the policies on the site in order to provide advertisements about goods and services that may be of interest to you. In the course of serving advertisements, these companies may place or recognize a unique cookie on your browser. In addition, we may use web beacons provided by third-party advertising companies to help manage our online advertising. These web beacons enable us to recognize a browser’s cookie when a browser visits this Website to learn which advertisements bring users to our Website. To learn more about third-party advertising companies, cookies and how to "opt-out" of this type of advertising, please go to http://www.aboutads.info/choices/. This Website complies with the self-regulatory principles of the Digital Advertising Alliance (DAA) Self-Regulatory Program, therefore some pages may contain icons that help users understand how to opt out of targeted advertising resulting therefrom.
CREDIT CARD INFORMATION
USE OF INFORMATION COLLECTED.
We use your information for only the following business purposes:
- to provide the services you request;
- to respond to inquiries we receive from you or in connection with a transaction you initiate;
- to analyze, manage and improve the Website;
- to use it within Anheuser-Busch as we continue to work on being the world’s best beer company;
- to notify you of special offers and other services that we believe may be of interest to you or to send you current mailings;
- to provide you with advertisements about goods and services that may be of interest to you;
- to notify you that you have been selected as a winner of a contest or sweepstakes;
- to help us diagnose problems with our server or other technical issues relating to the performance of the Website; or
- for any other specific business purpose stated at the time you provide your information.
From time to time, we may run certain campaigns that provide you with the ability to send a text message to a specific short code and provide an Opt-In to receive future text messages. Your Opt-In request provides us with your mobile phone number. If you choose to Opt-In, you agree that we may, from time to time, send messages to the mobile device associated with that number about new products, promotions, services or offers. Although there is no fee associated with this service, your carrier may charge you for each message you receive in accordance with your calling plan. You agree that we are not responsible in any way for such charges. If you do not wish to continue to receive any messages via your mobile device, you may Opt-Out at any time. Failure to Opt-Out after you have previously provided an Opt-In constitutes your consent to continue to receive these messages until you elect to Opt-Out and your release of us from any carrier charges associated with such messages.
DISCLOSURE OF YOUR INFORMATION
We may disclose the information we collect from and about you:
- when we have reason to believe that such disclosure is necessary to:
- identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, customers or other users of the Website, or anyone else who could be harmed by such activities:
- otherwise with your consent.
We may sell or buy other businesses or entities. In such event, we may transfer or assign the information we have collected as part of such merger, acquisition, sale, or other change of control. In such transactions, your Personal Information may be included in the transferred business assets.
Also, in the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your Personal Information is treated, transferred, or used and your Personal Information may be included in the transferred assets.
We may use your Usage Information to identify and develop products and services that may be of interest to you and/or share this information with certain third parties for direct marketing purposes with respect to special offers, products, services, programs, promotions, surveys, publications, invitations or other opportunities that may be of interest to certain demographic groups.
We do not sell your Personal Information to third parties and have no intention of doing so in the future.
Under the laws of some jurisdictions, you may be entitled to request disclosure regarding how we share your Usage Information with third parties for direct marketing purposes (“Information-Sharing Disclosure”). To the extent required by applicable law, we shall provide the Information-Sharing Disclosure to you upon your written request to Anheuser-Busch, Inc., One Busch Place, St. Louis, MO 63118.
Except as explained above, we will not share any of your personal information with any third party, unless we have received your express permission to do so.
Please note that if you provide information to us via a social media site or participate in a social media site linked to the Website, you consent to our use of your information for any reason as if it were submitted to us directly via the Website.
We take commercially reasonable precautions and have implemented commercially reasonable technical measures intended to protect against the risks of unauthorized access to, erroneous disclosure of, and unlawful interception of Personal Information submitted via the Website. However, your email transmissions and/or other communications containing Personal Information may be unlawfully intercepted or accessed by third parties and/or the Website may be subject to hostile network attacks or administrative errors. We cannot and do not guarantee the security of any information transmitted over the Internet. Once we receive your Personal Information, we take steps that we believe are commercially reasonable to limit access to your Personal Information to only those employees and service providers whom we determine need access to the Personal Information to provide the requested products, services, offers or opportunities that may be of interest to you. However, even after we receive your Personal Information, we cannot guarantee that your Personal Information may not be accessed, disclosed, altered, or destroyed as a result of a breach of our commercially reasonable efforts or as a result of any other event beyond our reasonable control. Accordingly, we cannot and do not guarantee that your Personal Information is completely secure and safe from such risks. For the avoidance of doubt, WE expressly disclaim any representation or warranty, whether express or implied, with respect to ensuring, guaranteeing or otherwise offering any definitive promise of security in connection with your PERSONAL Information or Usage Information.
SPECIAL NOTE TO INTERNATIONAL USERS
- such transfer,
- the exclusive jurisdiction of the courts of the State of Missouri and the federal courts sitting in St. Louis, Missouri.
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