New “Bowtie” Design

Bowtie, Creed, Medallion Remain Focal Points; Familiar Budweiser Icons Shine Through in New Look

ST. LOUIS (Aug. 3, 2011) – Budweiser, the iconic global beer brand, today revealed a new design, seen in its can and secondary packaging, that will roll out of U.S. breweries and into the hands of American beer drinkers this summer, before debuting in markets around the world later this year.

The new can design is Budweiser’s 12th since Anheuser-Busch began offering its flagship brand in cans in 1936.  The focal point of the design is Budweiser’s iconic bowtie, complemented by the time-honored Budweiser creed and Anheuser-Busch medallion.

“Budweiser’s success is rooted in aspects of the beer that will never change – a crisp, refreshing taste, an unwavering commitment to quality and the enormous pride we take in each batch,” said Rob McCarthy, vice president, Budweiser.  “Our refreshed packaging design gives Budweiser an updated look, which dramatizes the iconic Budweiser bowtie and incorporates the brand hallmarks that loyal Budweiser drinkers will recognize and appreciate.”

Budweiser’s new “bowtie” can and secondary packaging designs will be the global standard as the brand continues to expand internationally.