Three-Year Partnership Expected to Raise $300,000 for the Hispanic Scholarship Fund

and Award More than 70 College Scholarships in Concert Cities   

 ST. LOUIS (May 7, 2012) – The “King of Rancheras,” Vicente Fernández, unites once again with the “King of Beers” as Budweiser presents his much-anticipated 21-city U.S. tour that kicks off this month.  Earlier this year the iconic singer announced that after a 45-year career entertaining audiences around the world, this will be his last tour.

 In continuing its long tradition of supporting the Hispanic community, Budweiser, the Anheuser-Busch Foundation and Fernández will partner for the third consecutive year in a philanthropic cause to benefit the Hispanic Scholarship Fund (HSF). Before each concert, a local Latino student will be presented with a university scholarship, with the winner getting to meet Fernández backstage.

 “It gives me great pleasure to team up with a friend like Budweiser that shares with me the same values and vision that help empower the Hispanic community – higher learning and education,” Fernández said. “Since our partnership in 2010, we have awarded 49 scholarships and contributed $200,000 to the Hispanic Scholarship Fund and we expect to raise a grand total of $300,000 and 23 more scholarships at the conclusion of our concert tour this year.”

Since 1982, Budweiser has donated more than $24 million and helped award more than 20,000 scholarships to deserving Latino students through HSF, the nation’s leading non-profit organization that supports Hispanic higher education.

“Thanks to this generosity and the support of HSF, these graduates are making our country better and stronger for all Americans today,” said Frank Alvarez, president and CEO of the Hispanic Scholarship Fund. “HSF salutes Anheuser-Busch and Budweiser for their long-term commitment to the Latino community.”
The concert tour is produced by Ralph Hauser Promotions and will kick off May 11 in Ontario, Calif., with stops in Los Angeles, San Francisco, Dallas, Houston, Chicago, New York City and other major markets across the United States through November.  

“Budweiser’s partnership with Vicente Fernández goes beyond music,” said Margarita Flores, vice president of community affairs for Anheuser-Busch and a member of the board of directors for HSF.  “We are thrilled to be able to award college scholarships to Latino students in every city we visit during Vicente’s farewell tour.”
In addition to the concert tour, Vicente Fernández is appearing in Budweiser’s Spanish-language marketing campaign, which includes outdoor, interactive and point-of-sale materials. Consumers also will have a chance to win concert tickets, autographed CDs and signed guitars through a national sweepstakes that will be available later this year to U.S. consumers 21 years of age and older (except in California) via Budweiser’s Latino Facebook page.
Fernández is a Grammy award-winner who has sold more than 50 million albums, appeared in numerous films and is considered by many a Mexican cultural treasure. Known as “El Rey,” Fernández has been Mexico’s leading ranchera singer for more than 40 years and is revered and loved by many on both sides of the border. Vicente and his eldest son, Vicente Jr., recently released a new album titled, “Los 2 Vicentes.”    

“Budweiser has always celebrated great music, and we raise a toast to Vicente Fernández and all his fans,” said Rob McCarthy, vice president of Budweiser. “Like Budweiser, he is beloved by generations of music fans in the United States, Mexico and around the world. We wish our friend Vicente the very best in his final U.S. concert tour.”

To learn more about Budweiser, visit the Budweiser Latino page on Facebook at facebook.com/budweiserlatino.         

 Budweiser presents the 2012 Vicente Fernández music concert tour in the following cities: 

Date                           Market                       

May 11                       Ontario, Calif.             

May 12                       San Diego, Calif.        

July 20                        Phoenix                       

July 22                        Denver                        

July 27                        McAllen, Texas             

July 28                        Laredo, Texas               

Sept. 28                      Fairfax, Va.                   

Sept. 29                      New York.                  

Sept. 30                      Newark, N.J.     

Oct. 6                         Atlanta                        

Oct. 7                         Miami                          

Oct. 20                       Kansas City, Mo.        

Oct. 21                       Chicago                       

Oct. 26                       Houston                      

Oct. 27                       San Antonio                

Oct. 28                       Dallas                          

Nov. 9                        Los Angeles                

Nov. 10                      Los Angeles                

Nov. 16                      Fresno, Calif.              

Nov.  17                     Stockton, Calif.          

Nov.  23                     Las Vegas                   

Nov. 24                      Los Angeles                

Nov. 25                      San Jose, Calif.           

Nov. 29                      Los Angeles                

 Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers.  The company brews Budweiser and Bud Light, two of the world’s largest-selling beers.  Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer.  Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years.  The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.  For more information, visit www.anheuser-busch.com.

About HSF

Founded in 1975, the Hispanic Scholarship Fund believes that the country prospers when all Americans have access to the opportunities a college education can afford.  As the nation’s leading Hispanic higher education fund, HSF works to address the barriers that keep many Latinos from earning a college degree. To date, HSF has awarded over $360 million in scholarships and has supported a broad range of outreach and education programs to help students and their families navigate collegiate life, from gaining admission and securing financial aid to finding employment after graduation.  HSF envisions a future where every Latino household will have at least one college graduate, creating an enduring impact on the college outlook of Latino families nationwide, and strengthening the American economy for generations to come. For more information about the Hispanic Scholarship Fund please visit: www.HSF.net

PHILADELPHIA –  Shawn “JAY Z” Carter, Budweiser and United Way today announced “Budweiser Made in America,” an exciting, two-day music festival in Philadelphia this Labor Day weekend to benefit United Way and produced by Live Nation.

JAY Z will curate and headline the blockbuster roster of talent, which will include nearly 30 artists that embody the American spirit performing across three stages on the Benjamin Franklin Parkway in Philadelphia’s Fairmount Park on Saturday, Sept. 1, and Sunday, Sept. 2.

The eclectic roster of talent cultivated by JAY Z will be announced on May 21 and include acts ranging from rock, hip-hop, R&B, Latin and dance.

Tickets for “Budweiser Made in America” music festival go on sale Wednesday, May 23, through Ticketmaster.com and Livenation.com. A limited number of 2-day tickets will be available for $99 (plus service charges). Budweiser Facebook fans will have access to pre-sale tickets beginning Tuesday, May 22.  To become a Budweiser Facebook fan, please visit www.facebook.com/Budweiser.

“This Labor Day, we will not only make history but we’re benefiting a great organization.  ‘Budweiser Made in America’ will encompass every genre of music, creating and showcasing the only genre that matters, ‘great music.’  Budweiser and Live Nation are going to produce an amazing two days of performances, and it’s great to partner with United Way again to support all of the positive work they do in the community,” said Shawn “JAY Z” Carter.

The festival in Philadelphia will culminate following a summer of music parties in cities all across America, when Budweiser will invite its Facebook fans to experience talented local bands and artists. Budweiser, brewed across America, has a decades-long history of celebrating great American music.

“This festival will offer music fans from across the U.S. and beyond the biggest names in hip-hop, rock, dance and other popular genres this Labor Day,” said Rob McCarthy, vice president of Budweiser for Anheuser-Busch.

“Philadelphia is delighted to welcome visitors from around the country for a national music festival,” said Philadelphia Mayor Michael A. Nutter. “United Way has brought JAY Z and Budweiser together to host this national event in the birthplace of America. We are excited to invite the musicians, sponsors, guests and festivals goers for a memorable weekend.”

A primary goal of this music festival is to have a positive impact on the communities involved. This concert will benefit United Ways in Greater Philadelphia and Southern New Jersey, Lancaster County, PA and New York City, enabling them to invest more dollars into their regions, strengthening local communities and improving lives.  As a result of this concert, the money invested into these communities will positively impact the education, income and health of the most vulnerable and most needy citizens in these regions. 

Budweiser Made in America also will be available for consumers around the country to watch via live-streaming. Details will be announced at a later date.

The event is the latest chapter in Budweiser’s long association with music, which includes memorable Rolling Stones tours and Budweiser SuperFest, which was headlined by Michael Jackson, Stevie Wonder and other music legends.

About SHAWN “JAY Z” CARTER

 Since 1996, 14-time Grammy award winner, Shawn “JAY Z ” Carter has dominated the evolution of hip-hop. Between multiple businesses and accolades spanning the recording industry to global investment leaders such as Warren Buffet, JAY Z personifies the “American Dream.” The Founder and Chairman of Rocawear is a co-owner of the NJ Nets and has a major interest in Carol’s Daughter skin line, as well being involved in a partnership with the Iconix Brand Group. JAY Z served as President and CEO of Def Jam Recordings, where he fostered the careers of international stars Rihanna, Ne-Yo and Kanye West before entering into a partnership with Live Nation, forming the entertainment company, Roc Nation. With his collaborative effort with Kanye West, WATCH THE THRONE, his 12th #1 album, he has secured the record for most #1 albums by any solo artist. JAY Z continues his philanthropic work through his Water For Life initiative and the Shawn Carter Scholarship Foundation.

About BUDWEISER

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters.  Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment.

Budweiser is made in America at 12 U.S. breweries using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character. 

About Live Nation

Live Nation Entertainment is the world’s leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world’s top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Front Line is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information,visit www.livenation.com/investors.

About United Way of Greater Philadelphia and Southern New Jersey

United Way of Greater Philadelphia and Southern New Jersey, an organization that will be formed July 1, 2012 as the result of a merger of 7 local United Ways, is part of a national network of more than 1,300 locally governed organizations that work to create lasting positive changes in communities and in people’s lives. United Way engages the community to identify the underlying causes of the most significant local issues, develops strategies and pulls together financial and human resources to address them, and measures the results. United Way is advancing the common good in Greater Philadelphia and Southern New Jersey by focusing on education, income, and health.

ST. LOUIS – This summer, Beck’s beer continues its long-standing support for today’s most original artists, by showcasing their creative work on a series of limited-edition art bottles.

Now through July 2012, all 12-ounce bottle labels will transform to display one of six original designs created exclusively for Beck’s.  Artists include Grammy-nominated singer/songwriter M.I.A. from London, Aerosyn-Lex from New York, Bert Rodriguez from Los Angeles, Freegums from Miami, Geoff McFetridge from Los Angeles and Willy Chyr from Chicago.

“To me, as an artist, there is a responsibility that goes with the opportunity to create art and put it out there in the world, whether it’s on a Beck’s bottle or you’re hanging it up in a gallery,” said singer/artist M.I.A., who debuted her new song “Bad Girls” earlier this year and will release a single in June, with an album to follow in the fall.

For more than 25 years, Beck’s has been a supporter of the arts and a champion of independent thinking.  Beck’s has featured the work of legendary artists such as Andy Warhol, Yoko Ono, Damien Hirst and Jeff Koons – many before they became cultural icons.  Beck’s selected these six artists for the new U.S. labels based on the originality of their accomplishments in the artistic and graphic design world.

“We are always looking to support artists who are doing really interesting and groundbreaking work.  The stuff that may go unnoticed at first, but can’t be ignored,” said Chris Curtis, brand manager for Beck’s.  “These artists are shaping our culture and we are excited to share their creative ideas with Beck’s drinkers around the country.”

About the artists:

• M.I.A. – London

An artist of many mediums since childhood, the Sri Lankan-born, London-bred Mathangi “Maya” Arulpragasam began her music career in 2000 with encouragement from electro-clash icon Peaches.  Beginning in 2005 with her first album, her work has been released to unanimous international critical praise for its deft mixture of politics, social consciousness and inimitable genre-blending.  M.I.A.’s label design for Beck’s is untitled.

• Geoff McFetridge – Los Angeles
  McFetridge is one of the world’s most established graphic artists.  His work includes title-design for the skateboard company Chocolate, and a number of acclaimed television shows and cinematic features.  McFetridge’s label design is titled One of All of Us.
• Aerosyn-Lex – New York
  Aerosyn-Lex Meštrovic´ is a designer and calligrapher.  Originally from Buenos Aires, Argentina, Meštrovic´ is a graduate of both Pratt Institute and Temple University of Japan, and has lived and worked in New York and Tokyo.  Meštrović’s label design is titled AQUARELLVM.
• Bert Rodriguez – Los Angeles
  Rodriguez is a performance artist who does not limit himself to working within a set range of media and is unencumbered by commitment to any identifiable style, genre or method of expression. Rodriguez’s label design is titled Where I Need The Most Cheering Up.
• Freegums – Miami
  Peruvian-born Alvaro Ilizarbe is the artist and designer behind Freegums.  Miami-based, he explores space, patterns and the energy that lies in-between.  Freegums’ label design is titled A Bit of Spacial Tension.
• Willy Chyr – Chicago
  The combination of degrees in physics and economics, alongside time spent with Le Vorris & Vox Circus where he learned how to twist balloons, has resulted in Chyr’s incredible science-inspired artworks of stunning inflated balloon sculptures.  Chyr’s label design is titled A Glimpse of Something Ephemeral.

Beck’s is a leading global beer brand sold in nearly 90 countries.  For more information on Beck’s limited-edition art bottles, including photos of each artist’s design and original video content about their work, visit Facebook.com/BecksBeer or YouTube.com/BecksBeer.

# # #

Beginning Tuesday, May 8, 2012, fans age 21 and older simply can fill out an online entry form on the Bud Light Facebook page, www.facebook.com/BudLight, or at www.BudLight.com/TicketsForLife.  Entries will be accepted through January 11, 2013, with the winner announced before Super Bowl XLVII.  The winning fan will receive two season tickets to his or her favorite team’s regular season home games, along with a season parking pass, for up to 50 years beginning with the 2013 season.

“There’s nothing like cheering your favorite team from the stands on game day, and we’re going to make sure one of our fans enjoys that experience for life,” said Mike Sundet, vice president, Bud Light.  “We’re giving fans the opportunity to enter throughout the 2012 season because we want every single NFL fan to have the chance to throw their name in the hat.”

In addition to the entry form, adult fans can visit the official rules for the sweepstakes at www.facebook.com/BudLight and www.BudLight.com/TicketsForLife.

About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.3 percent share of U.S. beer sales to retailers.  The company brews the world’s largest-selling beers, Budweiser and Bud Light.  Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer.  Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years.  The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.  For more information, visit www.anheuser-busch.com.

# # #

*Bud Light® NFL Football Tickets for Life Sweepstakes.  NO PURCHASE NECESSARY.  Sweepstakes open to residents of the United States (except CA) who are 21 years of age or older.  Sweepstakes begins at 03:00:00 p.m. Central Daylight Time (CDT) on 5/8/12 and ends at 2:59:59 p.m. CDT on 1/11/13. Void where prohibited.

ST. LOUIS (May 8, 2012) – For the first time in many years, the iconic Budweiser bottle will see a major makeover – special red, white and blue packaging for a limited window this summer.

The new design comes in advance of a summer initiative in which the brand will contribute a portion of all sales from May 20 – July 7 to help raise as much as $2.5 million for the Folds of Honor Foundation*, which provides post-secondary educational scholarships for families of U.S. military personnel killed or disabled while serving their country.

The patriotic bottle, which comes with one of five decorated bottle caps, features the brand’s iconic bowtie as its focal point. Budweiser cans and secondary packaging also will convert to red, white and blue for a limited time, beginning in mid-May and continuing until mid-July.

“It’s going to be a red, white and blue summer for Budweiser – most visibly in our packaging but more importantly in our philanthropic support for the families of America’s fallen heroes through the Folds of Honor Foundation,” said Rob McCarthy, vice president of Budweiser at Anheuser-Busch. “Our partnership with Folds of Honor is helping to make a difference in the lives of families whose loved ones have made the ultimate sacrifice to protect the freedoms we all hold so dear.”

This year’s patriotic packaging will be available in 8-, 12-, 16- and 24-ounce cans and in a 12-ounce glass bottle, 16-ounce plastic bottle and 16-ounce aluminum bottle. The patriotic theme continues on secondary packaging for all of the top-selling configurations, including 6-packs, 24-packs, 30-packs and other popular sizes.

McCarthy said other components of Budweiser’s “Red, White and Blue Summer” are:

• “Walk Off a Hero:” There is no more exciting play in baseball than a walk-off, when the home team wins the game in the bottom of the final inning. This season, Budweiser is making the moment even more special by helping to change the lives for families of America’s heroes through the “Walk off a Hero” program. Budweiser will donate $5,000 for every walk-off (the equivalent of one scholarship) during baseball’s 2012 regular season to the Folds of Honor Foundation.
• 2012 Olympics: Budweiser is the official sponsor of Team USA during the 2012 Summer Olympic Games; in June, the brand will unveil a 16-ounce aluminum bottle with the Team USA logo.
• NASCAR: Kevin Harvick, driver of the No. 29 Chevrolet, will spotlight a special Budweiser red, white and blue paint scheme for races at Charlotte Motor Speedway (May 27), Michigan International Speedway (June 17), Kentucky Speedway (June 30), Daytona International Speedway (July 7), Pocono Raceway (Aug. 5) and Watkins Glen International (Aug. 12).
• Flag Day Sampling: Budweiser wholesalers will hold sampling events for the brand in mid-June, including on Flag Day itself, June 14.

The summer program for Budweiser is a major expansion of a patriotic packaging initiative that had great success for the iconic brand last summer.
“Last year Budweiser had its best summer in many years with our special red, white and blue can as the catalyst during June,” McCarthy said. “We have expanded and improved this packaging this year.”

ABOUT ANHEUSER-BUSCH
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.

# # #

*Maximum donation of $2.5 million includes $5,000 for every walk-off in select 2012 professional baseball games and portion of sales for every case of Budweiser sold, 5/20-7/7. For details, visit www.facebook.com/budweiser.

ST. LOUIS – Anheuser-Busch’s Michelob ULTRA today announced the newest addition to its portfolio, Michelob ULTRA Light Cider, a naturally sweetened and gluten-free cider made from crisp apples.  Featuring one-third fewer calories (120) and a more mellowed sweetness than traditional ciders*, Michelob ULTRA Light Cider is ideal for year-round enjoyment and provides adult drinkers a light, refreshing alternative to white wine, champagne and heavier ciders.

“As more people continue to discover cider, we’ve found that many view traditional ciders as either too heavy, too sweet or both,” said Ryan Moore, vice president of premium lights, Anheuser-Busch.  “This perception has often times limited ciders to a seasonal beverage during fall and winter, but we saw an untapped potential to expand the category as a year-round option for adult drinkers.  Michelob ULTRA Light Cider fills this void with a lower calorie cider with a milder, but distinct, sweetness that can be enjoyed straight or over ice.”

Michelob ULTRA Light cider will be available nationwide (excluding CO, UT, WY and OK) beginning May 7, 2012, and will be available in six-packs of 12-ounce clear glass bottles. 

Michelob ULTRA Light Cider is the first cider from Anheuser-Busch to be produced and distributed in the U.S., and is produced at Anheuser-Busch’s Baldwinsville, New York, brewery.  For more information, visit www.MichelobULTRA.com or www.Facebook.com/MichelobULTRA (must be 21 years of age).

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers.  The company brews Budweiser and Bud Light, two of the world’s largest-selling beers.  Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer.  Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years.  The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.  For more information, visit www.anheuser-busch.com.

# # #

*Michelob ULTRA Light Cider has 1/3 fewer calories than an average of the leading regular hard ciders, 120 cal./serving in light hard cider vs. 180 cal./serving in an average of the leading hard ciders.

“We’re optimistic we have a winner on our hands with Bud Light Platinum,” said Luiz Edmond, zone president, North America, Anheuser-Busch.  “Trial and repeat purchases have been tremendous since the first ads aired during the Super Bowl, and while supplies were tight in the first few months, having to double the number breweries producing Bud Light Platinum is a great problem to have.”

Bud Light Platinum will continue to be brewed at Anheuser-Busch’s Baldwinsville, N.Y., Cartersville, Ga., and Los Angeles breweries in addition to the three new locations, placing Bud Light Platinum production in half of Anheuser-Busch’s 12 U.S. breweries.

Based on IRI Symphony data, Bud Light Platinum has proven to be the most successful brand launch in the U.S. alcohol industry since 2005.  Within two weeks of launch, Bud Light Platinum reached more than 90 percent distribution and through April 1, 2012, claimed a 1.4 percent market share. 

Bud Light Platinum is available nationwide in cobalt blue 12-ounce glass bottles in six- and 12-packs.

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.3 percent share of U.S. beer sales to retailers.  The company brews the world’s largest-selling beers, Budweiser and Bud Light.  Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer.  Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years.  The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.  For more information, visit www.anheuser-busch.com.

# # #

“As warm weather starts to take hold across the country, people want light and refreshing beverages to keep them cool all summer long,” said Mike Sundet, vice president, Bud Light.  “This is our take on the traditional margarita.  Beer drinkers were already mixing Bud Light Lime into margaritas to create ‘beer ritas’; Lime-a-Rita just adds a new level of convenience by providing a beverage with the perfect balance of flavors.”

Lime-a-Rita can be enjoyed from the can or, like the popular cocktail that inspired it, is best served over ice.  The new drink will be available in 12-packs of 8 oz. cans, 24-packs of 12 oz. shrink-wrapped bottles and single-serve 24 oz. cans.

The introduction of Lime-a-Rita follows January’s launch of Bud Light Platinum, the best selling new beer of 2012 according to IRI Symphony data.

As Lime-a-Rita hits the market, Bud Light Lime has also received an updated look with the introduction of new primary and secondary packaging.  Designed to reflect the current look and feel of Bud Light, the new Bud Light Lime packaging will feature the brand’s iconic green color more prominently.

For more information on Lime-a-Rita and Bud Light Lime, visit www.BudLightLime.com or www.Facebook.com/BudLightLime.

Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers.  The company brews Budweiser and Bud Light, two of the world’s largest-selling beers.  Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer.  Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years.  The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.  For more information, visit www.anheuser-busch.com.

# # #

*6% ABV version of Bud Light Lime ‘Lime-a-Rita’ is available in Maine, Mississippi, New Hampshire, and Tennessee

ST. LOUIS (April 3, 2012) – There is no more exciting play in baseball than a walk-off, when the home team wins the game in the bottom of the final inning.  This season, Budweiser is making the moment even more special by helping to change the lives for families of America’s heroes through the ‘Walk off a Hero’ program. 

Budweiser will donate $5,000 for every walk-off during baseball’s 2012 regular season to the Folds of Honor Foundation (FHF), which provides post-secondary educational scholarships for families of U.S. military personnel killed or disabled while serving their country. 

In addition to the “Walk off a Hero” program, Budweiser will contribute a portion of all sales from May 20 – July 7, in an effort to raise as much as $2.5 million for FHF. 

 “Never before has rooting for the home team meant more than it does this baseball season,” Rob McCarthy, vice president of Budweiser at Anheuser-Busch.  “Our partnership with Folds of Honor is helping to make a difference in the lives of families whose love ones have paid so dearly to protect the freedoms we all hold so dear.”

In addition, Budweiser will feature special patriotic packaging for both its cans and bottles that will be available throughout the summer.  Consumers also will have the chance to get involved by texting HERO to 80888 to make a $5 donation to the organization.*

 “Thanks to Budweiser, each walk-off will mean one scholarship for a deserving military family,” said Major Dan Rooney, president and founder of the Folds of Honor Foundation.  “We can never replace the loss of their loved ones, but with Budweiser’s support we can help make a difference in their lives.”

Throughout the baseball season, Budweiser will allow fans to select their favorite walk-off of the month by voting on MLB.com.  At the end of the season, the best walk-off for each team will be recognized by Budweiser with a special thank you from FHF and a scholarship family.

“In baseball history, there have been some memorable walk-offs, including many late-inning heroics in both the 2011 regular and post seasons,” said McCarthy.  “As special as these moments are for baseball fans, through the outstanding work of Folds of Honor we’re making them that much more meaningful for the families of our fallen American heroes.”

Since its creation in 2007, FHF has provided more than 2,600 scholarships to recipients across the country.  FHF is a 501(c)(3) charitable organization with the mission to empower deserving military families with educational support and opportunities.  Their unique scholarships can be applied to schooling now or held by FHF on behalf of young children until needed at the time of enrollment. 

Last year, Budweiser contributed $2 million to FHF through donating a portion of sales and $100 for every home run hit during baseball’s regular season.  The company and its philanthropic foundation have supported a variety of military charities, including the USO, Intrepid Fallen Heroes Fund, Pentagon Memorial Fund, Marine Corps Heritage Foundation and the Special Operations Warrior Foundation.  In May 2009, the United States Department of Defense (DoD) presented Anheuser-Busch with the Secretary of Defense Outstanding Public Service Award for the company’s public service in support of men and women in uniform.

About Folds of Honor

FHF was founded in May 2007 by Major Dan Rooney, a former F-16 Fighter Pilot with the Oklahoma Air National Guard, PGA Professional, and USGA member.  A decorated military pilot, Maj. Rooney has served three combat tours in Iraq.  It was after his second tour, while a passenger on a commercial flight, that Maj. Rooney witnessed an event that would profoundly change his life.  As the plane landed, the pilot announced, “Ladies and gentlemen, we have an American hero on board – Corporal Brock Bucklin.  And his twin brother, Corporal Brad Bucklin, is accompanying him home from Iraq.  As a sign of respect, please remain seated while Cpl. Bucklin’s family receives him in his final homecoming.”  Maj. Rooney watched through the window of the plane as the flag-draped casket was lowered.  He saw a family waiting for Brock, and a little four-year old boy waiting for his father.  This tragic homecoming inspired Maj. Rooney to create the Folds of Honor Foundation.  To learn more about FHF, visit www.foldsofhonor.org.

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers.  The company brews Budweiser and Bud Light, two of the world’s largest-selling beers.  Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer.  Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years.  The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.  For more information, visit www.anheuser-busch.com.

# # # 

* A one-time donation of $5 will be billed to your mobile phone bill.  Messaging and data rates may apply.  Donations are collected for the Folds of Honor Foundation by mobilecause.com.  Reply STOP to 85944 to stop.  Reply HELP to 85944 for help.  For terms, see www.igfn.org/t.

ST. LOUIS – Just in time for summer, Michelob ULTRA – the superior light beer – today introduced ULTRA 19th Hole Light Tea & Lemonade, an iced tea and lemonade-flavored alcohol beverage inspired by the golf course classic.  Available nationwide for a limited time, ULTRA 19th Hole is a lighter alternative to traditional flavored malt beverages that is perfectly suited for an afternoon pool side or after a round of golf.

ULTRA 19^th Hole is the latest innovation in the growing lineup for Michelob ULTRA, a brand known for brewing quality beers that appeal to active-lifestyle consumers.

“Over the years, blended tea and lemonade drinks have grown from a golf course specialty to a summertime staple, and ULTRA 19^th Hole takes the popular concept to the next level,” said Ryan Moore, vice president, premium lights.  “We’ve seen a growing demand for lighter, sweeter beverages, and we believe ULTRA 19^th Hole offers the right combination of refreshment and flavor.  And just like the classic, it’s also great over ice.”

ULTRA 19^th Hole is available in single-serve and four-packs of 16-ounce cans and can be purchased at convenience stores, select golf courses, and bars and restaurants.

ULTRA 19^th Hole is brewed at Anheuser-Busch’s Baldwinsville, New York brewery. For more information, visit www.MichelobULTRA.com or www.Facebook.com/MichelobULTRA (must be 21 years of age).

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers.  The company brews Budweiser and Bud Light, two of the world’s largest-selling beers.  Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer.  Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years.  The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.  For more information, visit www.anheuser-busch.com.

# # #