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Anheuser-Busch is the industry leader in promoting alcohol responsibility.  In the last three decades, Anheuser-Busch and our wholesalers have committed more than $875 million in national advertising campaigns and community-based programs.

The beer industry should play a role in promoting alcohol responsibility because no company benefits from the misuse of its products.  We believe this collaborative approach, in close partnership with retailers, educators, parents, law enforcement officials, professional sports teams and many other organizations, helps create impactful responsible drinking programs.  Our wholesalers also play an important role in our success.  They invested more than $15.2 million in 2010 toward executing programs to reach audiences in their local communities.

This is our world, and these are our roads and our families, and it’s through our collective responsibility that we all help to keep them safe.

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Know When to Say When
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In 1982, Anheuser-Busch launched the Know When to Say When campaign to promote alcohol responsibility.
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