Anheuser-Busch has a vested interest in the responsible consumption of our products. No company benefits from the misuse of its products, which is why brewers, working in conjunction with wholesalers and retailers, have an active role to play in promoting alcohol responsibility.
As part of our effort to encourage responsible drinking, following are a sample of our key initiatives:
Budweiser and Bud Light’s Good Sport is a communications, training and management program designed to help stadium operators, team owners and concessionaires promote positive crowd behavior by encouraging fan responsibility at sporting events. The program is activated in partnership with 99 teams in Major League Baseball, the National Football League, National Basketball Association, National Hockey League and Major League Soccer, with 18 new teams added to the “Good Sport” roster in 2010. Additionally, “Good Sport”-like programs to encourage responsible drinking and the use of designated drivers are integrated into high-profile brand and sporting events throughout the year, including the Bud Light Hotel during Super Bowl week, Bud Light Pool Party in Las Vegas, MLB All-Star Game, NBA All-Star Game, NHL Winter Classic, the Kentucky Derby, select NASCAR races among many others.
Whether you’re hosting a party or just hanging out with friends, it’s important to serve and drink alcohol beverages responsibly. For those occasions, Anheuser-Busch and our wholesalers distribute the Bud Light Party Code, available in English and Spanish, which provides tips to help party hosts assure guests consume alcohol beverages responsibly and make it home safely.
To support retailers, Anheuser-Busch provides Training for Intervention Procedures (TIPS), which educates bartenders, wait staff and store clerks about how to properly check IDs and identify and prevent potential alcohol abuse situations. Developed by Morris Chafetz, M.D., the founding director of the National Institute on Alcohol Abuse and Alcoholism, the program also discusses techniques through which servers can help prevent drunk driving, such as calling a cab for patrons who may have had too much to drink, or encouraging friends to provide a safe-ride home.
For concerts and music event venues, Sound Attitude helps promote positive behavior among concertgoers. The program’s success is based on a group approach involving event organizers, venue operators, concessionaires and security personnel to encourage personal responsibility, respect for fellow music lovers and respect for the law. The program includes staff training, designated driver programs, and a comprehensive communication effort targeting concertgoers. In addition to being used at music events around the country, Sound Attitude is also used at street festivals and other special events that involve large crowds.
