Through Operation ID/We I.D., Anheuser-Busch and our distributors offer retailers training and a variety of materials for checking and verifying valid I.D. cards to help prevent the sale of alcohol to minors.  In 2010, 15 new alcohol responsibility retail chain partnerships, reaching more than 2,700 retailers, were initiated nationwide, touching nearly every state.

As part of the program, more than 20,000 We I.D. cards and 154,000 I.D. books were provided to new and longtime retailer partners in 2010.  More than 1.3 million We I.D. Cards and 2.2 million I.D. books have been distributed since 1990.  Our server training programs instructed more than 22,000 bartenders, servers and convenience store clerks on responsible serving techniques to help prevent drunk driving and underage drinking.  More than 496,000 servers have been trained by Anheuser-Busch wholesalers since 1989.