Budweiser and Lyft are stepping up their efforts to reduce drunk driving by delivering more rides to help more people get home safely. There are more than 10,000 motor vehicle fatalities a year in the U.S. related to drunk driving, but just 2 percent of drivers have used ride sharing services as an alternative to driving drunk.
Budweiser and Lyft are aiming to change this, pledging last month to provide up to 90,000 rides home on weekend nights in select states through the end of 2016. Starting this Thursday, Oct. 27, Budweiser is expanding the campaign to Washington, DC, increasing its offering by 1,000 rides each weekend, and making these rides available on Thursday nights in addition to Friday and Saturday nights.
Adults 21+ in New York, Colorado, Illinois, Florida and now Washington, DC are encouraged to visit Budweiser’s Facebook page at 2 p.m. local time each Thursday to obtain a Lyft code, good for a $10 ride credit. The 6,000 ride credits that Budweiser distributes each Thursday can be used during peak party hours (10 p.m. – 2 a.m.) on that evening, as well as the following Friday or Saturday.
Additionally, to account for the high incidents of drunk driving around Halloween, Budweiser is making that weekend’s 6,000 rides redeemable on two additional nights: Thursday, Oct. 27 through Monday, Oct. 31. The ongoing promotion is available each weekend to both new and existing Lyft users, and the codes can be used toward a ride in any Lyft vehicle.
To complement its partnership with Lyft, Budweiser has also unveiled a cheeky ad featuring Helen Mirren, in which she calls out drunk drivers with her signature charm. The spot, titled “Give A Damn,” offers a slightly new take on last year’s popular Super Bowl ad starring the British actress, but the message is the same: Budweiser wants drinkers to #GiveADamn and take personal responsibility for not driving drunk. Watch the new spot here: https://www.youtube.com/watch?v=vraaQNsBB38
“We’re thrilled at the response to the #GiveADamn campaign so far, and it’s great to be able to expand to a key market like DC just in time for Halloween,” said Katja Zastrow, vice president, Corporate Social Responsibility & Better World at Anheuser-Busch. “We hope that the new ad sparks more conversations about the issue of drunk driving and reminds people that there are plenty of other options to help them get home safely.”
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