New York, NY – March 15, 2021 – As the April 15 filing deadline quickly approaches, the next 30 days are taxing...on your wallet, your time and even your relationships. Known for encouraging everyone to savor life with those who matter most, Stella Artois is introducing a mock financial services company that inspires people to focus on investing in time together – Stella Mutual, a deliciously refreshing, fictional, take on investing.
“We've all heard mutual funds tell you to start investing your dollars today for your future,” said Lara Krug, VP of Marketing, Stella Artois. “Taking this novel concept beyond Wall Street, Stella Mutual invites people to invest in their relationships and time with one another to build a strong future through a diverse portfolio of experiences, memories and adventures in The Life Artois.”
Stella Mutual will make this coming Tax Day one you'll never forget with out-of-this-world perks for lucky account holders, including:
An Instant “Tax Refund”: Worry a little less about taxes and spend more in investing in each other with a $2,500 cash prize - the value of the average tax refund.
A Funancial Advisor: Known for embodying the “Work / Life Artois Balance”, Alexis Ohanian will give members exclusive access to his best investment tips for savoring life together.
Refreshing Stock Options: All members will enjoy a fridge stocked with Stella Artois to savor with loved ones along with a year supply of Stella Artois.
Unforgettable Bonds: Conducive to bonding, account holders will receive one of the following:
An investment vehicle - a tandem bicycle ready to transport you and your loved one to a picnic together.
Trade in their pie charts for pizza pie kits to host a pizza making party with ingredients from a classic New York pie institution, adding some quality time with those they cherish.
To showcase Stella Mutual's complete initial public offering, the brand released a tongue-in-cheek film for prospective parties. Check it out at @StellaArtois.
“Early in my career as an entrepreneur, I always poured myself into my work, but quickly learned the importance of investing in my personal wellbeing,” said Alexis Ohanian, Founder, Seven Seven Six. “I'm proud to partner with Stella Artois to inspire people to invest their valuable time and happiness into savoring life's moments with those that matter most through Stella Mutual.”
Ready to sign up for the chance to be an account holder? Starting today through April 1, potential clients can reply to the brand's Stella Mutual post with #StellaMutual and #Sweepstakes on Twitter, Facebook or Instagram. Winners will be selected and receive their perks and instant refund by tax day, April 15.
Stella Mutual is part of the brand's “Invest Your Heartbeats In The Life Artois” campaign, which launched during Super Bowl LV and spotlights the value of investing in good times spent laughing and loving with those dearest to you all with a Stella Artois in hand. The return? Accruing fond memories together that will be savored for a lifetime.
For more information, follow @StellaArtois and #StellaMutual on Twitter.
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STELLA MUTUAL. No Purchase Necessary. Open to US residents 21+. Ends 4/1/21. See Official Rules at https://www.stellaartois.com/en_us/initiatives/contest-rules.html for prizes & details. Msg & data rates may apply. Void where prohibited.
About Stella Artois
Stella Artois® is part of a brewing tradition dating back to 1366. It is the winner of the 2019 World Beer Award for World's Best International Lager and is present in 95 countries. Stella Artois is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois is best enjoyed served between 37.4- and 41-degree Fahrenheit and should be served in the unique Stella Artois Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Visit www.stellaartois.com for more information.
For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America's most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
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