GREAT TASTE SHOULD BE SAVORED RESPONSIBLY.
As the industry leader, we are committed to fostering a culture of smart drinking and we’re willing to go the extra mile to help our consumers enjoy our products responsibly. Since the launch of our first responsible drinking campaign—back in 1982—Anheuser-Busch and our wholesaler partners have committed more than $1 billion to national advertising campaigns and community-based programs to prevent underage drinking and drunk driving. We strive to reiterate the importance of responsible drinking habits to ensure that our consumers are enjoying our products in a safe way. We’re proud of our tradition of promoting alcohol responsibility and will continue to invest in new ways to drive awareness around this issue and help reduce the harmful use of alcohol through evidence-based approaches.