21 AND OLDER
We use media and marketing to reach our consumers responsibly, marketing our products exclusively to adults 21 years of age and older. Responsible advertising is key to getting the right message across to the appropriate audiences. Whether it’s on TV, online or through any other media, our marketing campaigns aim to showcase our commitment to responsible advertising. We’ve set very high standards to select the appropriate materials and messages to broadcast. Then we take every step we can to ensure we reach the right audience – adults of legal drinking age who choose to drink.
All of our advertising and marketing materials follow this strict set of codes and standards:
A-B InBev Responsible Marketing & Communications Code
The Anheuser-Busch InBev code is about ensuring responsible communication and providing evidence to concerned supervisory bodies that self-regulation works effectively. By adhering fully to this code, we demonstrate best practice leadership in this area and help protect our business from future regulatory restrictions to our current marketing and advertising freedoms. Click here to view.
Beer Institute Advertising and Marketing Code
All of our media placements follow the Beer Institute Advertising and Marketing Code, which requires that beer advertisements be placed only where at least 71.6 percent of the audience is expected to be 21 and older. By adhering to this standard, we make it clear that we are advertising to that 71.6 percent of the American population who can lawfully drink our products. These guidelines apply to all of our advertising and marketing materials, including Internet and cyberspace media. Click here to view.
Beer Institute Buying Guidelines for the Implementation of Section 3(c) of the Beer Institute Advertising and Marketing Code
Anheuser-Busch follows the Beer Institute’s Buying Guidelines when purchasing or placing advertising in magazines, television, radio, newspapers or digital media. Click here to view.
College Marketing Code
Anheuser-Busch has company-wide guidelines for its beer-branded advertising and marketing in the college environment. Our College Marketing Code helps ensure that our marketing efforts on campus are in accordance with all applicable college regulations, as well as the Beer Institute’s Advertising and Marketing Code. Click here to view.
Guidelines for the On-Screen Use of Anheuser-Busch Properties
To maintain the quality depiction of our products and properties in motion pictures, television shows, stage plays and other artistic and entertainment vehicles and to ensure that Anheuser-Busch’s positions on alcohol misuse and underage drinking are not misrepresented, the company has established these guidelines. Click here to view.