FROM SEED TO SIP
Water is not only vital to the world around us, it plays a critical role in our brewing process from seed to sip and is a key ingredient in the beer we make.
Our water stewardship programs sit at the heart of our Better World promise to build a cleaner future for our consumers and communities. In celebration of World Water Day this year, we have launched the “Water for a Better World” campaign to build on our water stewardship and raise awareness around the issue of water scarcity. Through this effort, we aim to bring our employees, stakeholders and local communities across the country together around our water conservation and environmental protection efforts, within our brewery walls and beyond.
The campaign also aims to engage our stakeholders around our collaborations with valued NGO partners, River Network and Water.org, to improve the quality of local watersheds across the country and help address the global issue of water scarcity.
- Since 2010, we have partnered with the River Network to host a series of local river and watershed restoration and protection projects. These projects support our Cleaner World goals for our employees and strategic partners in key markets around World Environment Day. We will continue to partner with River Network this year to host over 20 on-the-ground river clean-ups for local employees.
- For the third year in 2017, Stella Artois is partnering with Water.org on the “Buy a Lady a Drink” (BALAD) campaign to sell limited edition chalices. For every 2017 Limited Edition Chalice sold, Stella Artois will help Water.org provide five years of clean water for one person in the developing world. To learn more on how you can help support our partnership with Water.org to end the global water crisis, click here: www.stellaartois.com/en_us/buy-a-lady-a-drink.html.
When we say we’re committed to conserving water, we mean it. From seed to sip, every step of our brewing process is focused on responsible and sustainable water stewardship.
We are proud to work with our farmers, suppliers and strategic partners to improve water efficiency across our value chain, as well as invest in watershed protection in high-stress areas and provide access to water to communities in need. Throughout our operations, we strive to reduce our water use and have implemented sustainable water practices in a number of ways, including:
- Developing new barley varieties that can use up to 40 percent less water for the same yield at our Seed Research Facility in Fort Collins, Colorado.
- Working directly with barley farmers across the country to help benchmark their inputs and outputs and improve their barley growing performance and sustainability through our SmartBarley project.
- Partnering with the University of Idaho and the Bureau of Reclamation to install 9 Agrimet stations in key barley growing regions in Southern Idaho and Montana. These stations deliver real-time weather data to barley growers to help them use water more efficiently. The pilot program helped growers reduce their water use between 9 percent and 23 percent.
Our employees play a key role in helping us drive our water stewardship efforts, and have been instrumental in our success in reducing water use across our U.S. breweries by nearly 50 percent over the last 10 years. Our employees also join local partners each year to clean up thousands of pounds of trash and debris from local ecosystems, remove invasive species, plant thousands of trees and native grasses to improve filtration and run off, and much more.
While we’ve made great progress, we know that there is still more to be done and will always strive to find new innovative solutions that help us build a Better World.