Craft Business Unit of Anheuser-Busch
Brewers Collective, the craft business unit of Anheuser-Busch, is advancing the beer category by bringing together a shared commitment to quality, communities and innovation with a mission to energize how people view, consume and experience beer.
Brewers Collective President
Marcelo “Mika” Michaelis is the president of Brewers Collective, the craft business unit of Anheuser-Busch, a dedicated workforce that supports 13 craft partners. He leads the charge to grow the craft breweries while staying true to the cultures that made them so successful in the first place. Mika began his career with A-B InBev 16 years ago in Brazil and spent another four in the U.S. as a regional vice president.
Watch: "Thinking Beer"
Online Video Series
We are in this together, and we firmly believe that building knowledge and a passion for beer is the foundation of our entire industry, from consumers to wholesalers to industry workers and internal employees.
So get ready to learn even more about your favorite beverage as our Master Cicerones® Max Bakker and Ryan Daley meet up virtually with key partners and friends from across our industry. From occasions to styles to innovation and more, we’ll be sure to make you “think when you drink,” whether you are a member of our great industry or simply a beer lover yearning to learn more.
Follow our new Instagram handle @thinkingbeer or check out our YouTube channel for all things "Thinking Beer." You can also catch this content across Anheuser Busch’s social handles. We can’t wait for you to join us – cheers!
From Left to Right: Ryan Daley, Master Cicerone®, Max Bakker, Master Cicerone®
Craft Partners
Our Brewers Collective craft partners share an unwavering devotion to the authentic origins of each brewery, the beer, and the communities they serve.
Craft Advisory Board
Our craft partner founders and general managers meet regularly as part of our Craft Advisory Board (CAB) to drive our mission forward. Together they believe that quality is not an exception, innovation is a standard, and beer can be for everyone. Their commitment to protecting the beers, culture and qualities that make craft beer unique - paired with Anheuser-Busch’s scale and resources - fuel mutually beneficial partnerships that make it possible to share the best beers and create the best experiences.
Elevate Beer
Elevate is a SABRE-award winning, purpose-driven initiative to create and inspire the brightest future possible. By setting ambitious goals and measurable actions the program is designed to ensure that progress is not only possible, but inevitable. Each pillar has dynamic goals that highlight commitments while inspiring others to join the journey to a stronger, healthier beer industry. The five pillars are focused on: better beer, the beer industry, the environment, our communities and diversity & inclusion.
Elevate QA
Brewers Collective craft partners are committed to ensuring the quality, fresh beer for their customers and their communities, and are proud to share the resources they have with other craft breweries. The sharing of lab access and resources between breweries has always been a part of beer culture, and Elevate QA allows any licensed craft brewer in the U.S. to request complimentary lab support from 13 different Brewers Collective craft partners and their facilities. Through the Elevate QA website, brewers can submit their quality related questions and challenges to request assistance for tests like measuring alcohol by volume percentages, real and actual degree of fermentation, and aerobic and anaerobic microbial plating analysis.
Careers
We are looking for people who want to be part of a dynamic, innovative team of craft beer lovers. Our craft partners offer a multitude of career opportunities within our breweries, offices, and pubs across the country. Visit our jobs page to explore openings.
