Anheuser-Busch In the News
Houston Chronicle
Anheuser-Busch investing $14 million to upgrade Houston brewery
Anheuser-Busch is investing $14 million in its Houston brewery one year after investing $22.5 million in a new cooling system.
Houston Business Journal
Anheuser-Busch plans $14 million upgrade of Houston brewery
The move is part of Anheuser-Busch’s ongoing effort to improve its beer manufacturing facilities across the country.
CBS Mornings
How the iconic Budweiser Clydesdales help honor veterans and military families
CBS Mornings recently featured the Clydesdales and their partnership with Folds of Honor which has raised $28 million in donations and funded over 5,000 educational scholarships over the past 14 years.
St. Louis Business Journal
Anheuser-Busch InBev investing $8M at Soulard campus
Anheuser-Busch said Tuesday it plans to invest $8 million at its flagship brewery in south St. Louis, adding to more than $165 million invested there since 2019.
Yahoo! Finance
Anheuser-Busch Invests $16M in Los Angeles Brewery
Brewing giant Anheuser-Busch on Wednesday announced that it will invest $16 million in its Los Angeles brewery.
LA Business First
Anheuser-Busch bolsters Los Angeles brewery with $16 million investment
Anheuser-Busch — maker of Michelob Ultra, Busch Light, Budweiser and Bud Light — is expanding capabilities at its Van Nuys brewery.
Roll Call
Nunn, Budzinski offer a signature brew in beer contest
Lawmakers put politics aside Wednesday to get behind a truly bipartisan goal: brewing beer.
ABC 10
Fairfield Anheuser-Busch brewery to receive $7M for infrastructure projects
The investment is part of facility growth to improve output, the company said. Anheuser-Busch reportedly employs over 3,400 people across 14 California facilities.
The Hollywood Reporter
Stella Artois, Chef? How ‘The Bear’ Added in Brand Deals for Season Three
Brands like Stella Artois and American Express will be integrated into the FX series
FoodBev Media
Anheuser-Busch invests $15.5m to upgrade Fort Collins brewery
The investment will be used to upgrade its bottling lines from packed to bulk glass, in a shift away from packed glass.
Farms.com
Busch Light's Corn Cans Back to Support Farmers
Good news for beer lovers and farmers alike! Busch Light's fan-favorite "Corn Can" design is back on store shelves nationwide.
Des Moines Register
Busch Light's corn cans are back. Here's how to find them and support local farmers.
If you are 21, you can have a beer and support farmers because Busch Light's corn cans are back.
Fast Company
What that New ‘U.S. Farmed’ Label Means on your Favorite Beer
Beer cans from Anheuser-Busch will soon feature a new label that says “U.S. Farmed.”
Good Morning America
Anheuser-Busch 1st to adopt new US Farmed Certification consumer label to boost American agriculture
Shoppers will soon see a new seal on food and beverage products to help consumers understand the importance of domestic sourcing, and ultimately, make it easier to support and invest in American agriculture.
Associated Press
Messi to make his Super Bowl debut, set to appear in Michelob Ultra ad
The Inter Miami star, World Cup champion and global soccer icon will headline a Super Bowl ad for Michelob ULTRA.
Fox 2 Now
Clydesdales return in Budweiser Super Bowl commercial preview
The iconic Clydesdales are back with a timeless message of resilience, determination, and coming together over a beer.
Marketing Dive
Michelob Ultra named sponsor of Team USA through 2028 Olympics
The Anheuser-Busch brand continues to deepen its sports sponsorships.
ABC News
Water.org teamed up with Stella Artois for The World's Most Fascinating Dinner.
Matt Damon, Zoe Saldana, Ludacris, Martha Stewart and more gather for dinner to support water nonprofit
FOX 2 NOW
Campaign Promoting Ubers Over Drunk Driving Coming to Many College Campuses
A campaign to prevent drunk driving through ride-sharing apps is expanding to college campuses nationwide before football season. Anheuser-Busch, Mothers Against Drunk Driving, and Uber launched the Decide to Ride campaign in 2021. Nearly 12,000 people have used Uber ride-share discount codes to get home safely.
Houston Business Journal
Anheuser-Busch kicks off $22.5M upgrade of Houston brewery
Anheuser-Busch plans to remove the Houston brewery’s existing cooling system for a full replacement with a newer, more efficient system.
FORTUNE
World's Most Admired Companies
25th edition of the world's most admired companies
BOARDROOM
Williams Racing Cracks Open a Michelob ULTRA
With less than a month until the 2023 edition of the Formula 1 world championship begins in Bahrain, Williams Racing announced a partnership Monday with Michelob ULTRA on Monday that will see the beer brand featured on its race cars throughout the F1 campaign.
VOGUE
What We’ll Talk About When We Talk About New York Fashion Week This Season
Hot on the heels of his win for American accessory designer of the year, Luar’s Raúl Lopez is now closing the week. After his show, he’ll be partnering with Stella Artois to stage a pop-up at the Faurschou New York gallery.
Ebony
Serena Williams Serves Up Gender Equity in Super Bowl Spot
Not only will the Anheuser-Busch Super Bowl ad feature an equal number of female and male athletes, but it also features award-winning producer and cinematographer Rachel Morrison which only amplifies the message of gender equality in front of the camera as well as behind it.
St. Louis Business Journal
Anheuser-Busch opens $5M training facility at its St. Louis campus
The project is part of the $50 million investment the company said it would make in its St. Louis campus, located in the city’s Soulard neighborhood, earlier this year.
CNBC
Major League Pickleball newest team owner is Anheuser-Busch
Major League Pickleball has named its newest team owner, and it’s a major beer brand. The rapidly growing sports league announced on Tuesday that Anheuser-Busch will purchase a Major League Pickleball team. The team will begin playing in the 2023 season.
Life and Style Magazine
The Ultimate Hosting Tips and Tricks For Becoming a Better Beer Taster
Raise your glass to Hollywood’s hottest trend. Celebrating like an A-Lister now calls for a fully stocked fridge of the best brews around—for a watch party fit for your favorite sports team, a movie night in, or an evening out on the town, beer will be your new drink of choice.
Biz Journals
America's largest brewer and leading manufacturing exec shares insights about her company's purpose-driven culture and positive community impact
Anheuser-Busch is in the midst of a two-year, $1 billion investment designed to expand its U.S. operations, enable sustainable innovations, stimulate economic growth and strengthen its connection to local communities.
Fortune
The companies combining profit and purpose on Fortune’s Change the World list
“The endemic planetary problems that Change the World companies are taking on—climate change, public health crises, gender, and racial inequities, and lack of economic opportunity—require the strengths of big and small companies alike,” Fortune‘s Executive Features Editor Matt Heimer writes in the October/November issue of Fortune magazine.
Fortune
The companies combining profit and purppose on Fortune's Change the World list
The endemic planetary problems that Change the World companies are taking on—climate change, public health crises, gender, and racial inequities, and lack of economic opportunity—require the strengths of big and small companies alike
Bloomberg
Serena Williams Forever Changed How Brands See Female Athletes
Serena Williams's US Open adventure is over, capping a glittering 27-year career that defined a new era of tennis and inspired sponsors to take female athletes more seriously.
Fox Business
From CIA to beer: Brendan Whitworth's path to CEO of Anheuser-Busch
The former Marine applied to Harvard just before the deadline
WY Daily
Anheuser-Busch Announces $20 Million Investment into Williamsburg Facility
The company’s investment into the facility, which is nearing its 50th anniversary on Oct. 1, is part of the brewer’s 2021 announcement to “invest $1 billion over two years in the company’s facilities to accelerate the nation’s recovery and drive economic prosperity in the communities where it operates.
The Business Journal
America’s largest brewer and leading manufacturing exec shares insights about her company’s purpose-driven culture and positive community impact
Anheuser-Busch is in the midst of a two-year, $1 billion investment designed to expand its U.S. operations, enable sustainable innovations, stimulate economic growth and strengthen its connection to local communities.
Veg News
How These Vegan Ribs Help Anheuser-Busch Make More Sustainable Beer
What does making beer have to do with vegan ribs? California company Planetarians is working with beer giant AB InBev to turn its spent brewer’s yeast into zero-waste plant-based meat.
Rolling Stone
RS Recommends: The Best Hard Seltzers to Sip This Season
Light, crisp, and refreshing, the recent boom of spiked seltzers means there's a bubbly beverage for everyone this summer.
Fast Company
Climate Neutral is trying to build a net-zero labeling system that drives change–and dollars
To earn the label, companies must not only show how they’re offsetting current emissions, but also lay out a plan for future carbon reduction.
USA Today
MLB Daily Sports Smile: Alex Rodriguez steps up for Hispanic students interested in sports business
Alex Rodriguez wants young people to know they can do more than run bases if they want a career in sports. They can hire the people who run the bases.
LinkedIn News
Top Companies 2022: Consumer Goods
Today we’re introducing Top Companies: Industry Edition, a look at the best workplaces to grow your career across a range of industries in the U.S. Similar to our annual Top Companies list (which is a country-wide ranking), the industry edition is meant to provide a go-to resource for professionals at every stage of their career journeys — just at a more personalized level.
Solar Power World
ForeFront Power installs solar arrays on eight of Anheuser-Busch’s craft breweries
ForeFront Power announced it has partnered with Anheuser-Busch to develop solar energy systems at eight breweries in its craft business unit, Brewers Collective.
Marketing Dive
Busch Light and John Deere join forces to support American farmers in need with limited-edition can
Two Midwest brands are partnering up to raise awareness for American farmers.
Marketing Dive
Bud Light Next goes green for League of Legends championship
Bud Light is purchasing all the electricity at this month’s League of Legends Championship Series (LCS) in Houston, Texas, from clean and renewable sources to mark its efforts toward becoming climate-neutral certified, according to a press release.
Fox Business
MLB teams join National Recycling League to help reduce waste around ballparks
Fans in the cities with the best recycling rate will win a round on Anheuser-Busch.
St. Louis Business Journal
Anheuser-Busch to invest $50M at its St. Louis brewery to expand seltzer production
The brewer said the investment includes the first addition to its St. Louis campus in 15 years.
Forbes
How The World's Largest Companies Can Become A Driving Force For Clean Tech
Wildfires, melting ice sheets, extreme weather events, the United Nations’ climate change report—take your pick; the message is clear: Climate change is a global imperative that requires less discussion and more action. But what exactly is being done, and whose responsibility is it?
Environmental Leader
Anheuser-Busch to Implement New Water Reuse Technology in Connection with Its Breweries
Anheuser-Busch is partnering with Cambrian to implement new water reuse technology in connection with its breweries – including a new plant in Houston, Texas, set to open in the summer of 2022. Through a series of reactors and filtration technologies, Anheuser-Busch will be able to clean and reuse previously discarded water in industrial processes which don’t contact beer, reducing the Houston brewery’s reliance on new water from the community’s municipal water supply by 10%.
Fast Company
The 10 most innovative companies in North America in 2022
These companies, including AB InBev, Flagship Pioneering, ChargePoint, and Green Mountain Power, reflect the best values of their region: brilliant problem-solving and an irrepressible spirit.
Review Journal
Drunk driving prevention campaign kicks off in Clark County
The “Decide to Ride” drunk driving prevention campaign launched Wednesday in Clark County. Clark County Commissioner Michael Naft and representatives from Mothers Against Drunk Driving (MADD), Anheuser-Busch and Uber held a presentation in the amphitheater at the County Government Center. A news release said the public-private partnership will use social media, billboards and signage in bars, restaurants, retailers and other venues to spread the message – “If you drink, don’t drive. Decide to Ride.”
Forbes
Nikola Kicks Off Hydrogen Truck Tests With Pre-Super Bowl Beer Runs For Anheuser-Busch
Electric truckmaker Nikola Corp., which recently started delivering its first battery-powered semis, is showing off its longer-range hydrogen-fueled models by hauling beer for Anheuser-Busch around Los Angeles ahead of this weekend’s Super Bowl LVI.
CNN
Bud Light is ready to release its next new beer: Bud Light NEXT. What makes Bud Light NEXT special? A lack of carbs. The new beer has none. Zero. Anheuser-Busch has had a goal for a decade of a beer without carbs. "This is absolutely a historic moment for us as it's been a long, long process,” said Bud Light’s VP of Marketing Andy Goeler.
Anheuser-Busch is launching a new zero-carb beer bearing the Bud Light name just in time for the Super Bowl. Get an inside look at how the company brews its latest innovation.
USA Today
The newest addition to the Bud Light family's best quality? It's a beer without carbs
Bud Light is ready to release its next new beer: Bud Light NEXT. What makes Bud Light NEXT special? A lack of carbs. The new beer has none. Zero. Anheuser-Busch has had a goal for a decade of a beer without carbs. "This is absolutely a historic moment for us as it's been a long, long process,” said Bud Light’s VP of Marketing Andy Goeler.
St. Louis Post-Dispatch
6 Brands in 4 Minutes: Anheuser-Busch Reveals Super Bowl 56 Strategy
Anheuser-Busch has purchased four minutes of national airtime with plans to feature six brands: Budweiser, Michelob Ultra, Bud Light Next, Cutwater Spirits, Michelob Ultra Organic Seltzer and Bud Light Seltzer Hard Soda. “The brands we picked for the Super Bowl are a testament of our innovation and reflect where we’re going as a company and the bets we’re making on the future,” said Benoit Garbe, who started his role as Anheuser-Busch’s chief marketing officer last fall.
St. Louis Post-Dispatch
A-B to highlight new beer, other key brands in Super Bowl ads
Anheuser-Busch released a new video featuring a baby Clydesdale ahead of the new year. In 49 seconds, the video takes the viewer from the Clydesdale just being born, to it running alongside the herd. The St. Louis-based brewer hopes people will have “a new year and a future with more cheers.
STL Today
We're evolving': How Anheuser-Busch's new logo fits in its transformation
Anheuser-Busch unveiled a new logo on Tuesday. The A and the eagle are now gold, which the company says mirrors "the golden hue of beer and barley, the cornerstones of Anheuser-Busch's business." The eagle has also been turned to the right and rendered in full flight. “We’re evolving how we show up to the world to better reflect where we want to go,” the company said in a video announcing the changes.
Marketing Dive
Anheuser-Busch updates logo to match forward-looking brand purpose
Anheuser-Busch has updated its visual identity and logo, rendering its “A&Eagle” in a gold that mirrors the color of beer and barley, according to a press release.
AD Age
See Anheuser-Busch's New Logo
Anheuser-Busch is getting a new corporate look as it continues to pursue a more premium positioning. The largest U.S. brewer today rolled out a new logo that offers a new take on the company’s decades-old eagle. The bird is now covered in a gold color with the corporate name displayed in a black cursive script. The eagle “is now facing to the right and firmly in flight, boldly gazing into the future,” according to a statement.
Fox2Now
Anheuser-Busch Clydesdale seen growing up in New Year’s video
Anheuser-Busch released a new video Monday featuring a baby Clydesdale ahead of the new year.
Forbes
Anheuser-Busch’s New CEO Talks Integrating Leadership And Sustainability
Sustainability is part of everything at Anheuser-Busch. The company continues to look forward, finding new ways to make a positive impact both locally and nationally. In an effort to understand how Anheuser-Busch’s new CEO thinks about sustainability and mixing in corporate social responsibility, Jeff Fromm for Forbes sat down with Brendan Whitworth.
Capital Press
Anheuser-Busch relying on high tech to breed new barley varieties
Anheuser-Busch is using the latest technology to improve the performance of its new barley varieties. "The general direction our barley breeding team is moving in is toward more predicted, natural breeding using big data," said Kim Rogowski, senior director of agronomy for Anheuser-Busch.
Fox7 Austin
Anheuser-Busch cans water in Georgia to send to Kentucky, other states hit hard by tornadoes
Anheuser-Busch stopped canning beer and started to can water this weekend. The Cartersville brewery turned out about 50,000 cans of water for the American Red Cross to distribute to areas hit hard by tornadoes on Friday.
St. Louis Post-Dispatch
Meet the new guy: A-B's new North America chief is bullish on beer
America has a new King of Beers. After eight years climbing the ranks of Anheuser-Busch InBev's U.S. sales operation, Brendan Whitworth is the new head of the company's North America division, headquartered in St. Louis. It's the biggest chunk of the world's biggest brewer, with a rich history of brewing best-selling beers.
Biz Journals
Anheuser-Busch brewing St. Louis beer for first time in 115 years
The taps at Anheuser-Busch’s St. Louis brewery will soon flow with a beer that hasn’t been tasted in more than a century. AB announced Tuesday it’s bringing back its original flagship beer, the St. Louis Lager. It was the main brand for the company when it first started in St. Louis back in the 1850s.
FAST COMPANY
Innovation doesn't need an ‘X-factor.' Leaders need to focus on these 4 tactics instead
Anheuser-Busch manages a portfolio of new ventures outside traditional categories, to emerging spaces like craft beer and wine, and even into the emerging plant-based protein space. On the latter point, they discovered that the barley protein they were creating as a by-product of brewing could have a second life as a source of plant-based protein.
Forbes
How Anheuser-Busch Is Using Consumer Centricity To Drive Their Innovation Pipeline
Over the last several years, Anheuser-Busch has been undergoing a mindset change as they put the consumer at the center of their innovation efforts. Leading this change is Dafne Hefner, Vice President of Insights and Strategy for Anheuser-Busch. Learn more about A-B's renewed focus on the consumer and how that focus has impacted both their new product pipeline.
Forbes
Matt Damon X Stella Artois Join Forces to Give Back
“Stella Artois has just had a huge impact on our work and helped us scale.” Matt explains. “Through just this partnership alone we've reached over 3 million people with safe water and sanitation over the past 7 years. Water.org in total has reached over 38 million. It's really going well and one of the reasons why is that Stella just has these great ideas, raising our corporate profile in these really creative ways.”
AXIOS
Colorado beer industry makes strides in sustainability
For breweries, it's not enough to make good beer. It needs to be sustainably made, too. The movement is apparent in Colorado, where big and small brewers are making investments to minimize their environmental impact. In Fort Collins, Anheuser-Busch is spending $18 million to upgrade its brewery as part of a larger investment in sustainability projects, including solar power and water treatment upgrades.
NPR
There's bipartisan cooperation brewing on Capitol Hill - over beer
On Oct. 20th, bipartisan cooperation was on full display during the fourth annual Anheuser-Busch Brew Across America Congressional Brewing Competition, where five pairs of lawmakers work with breweries across the country to create new small batch beers and bring them back to Washington, D.C., to find out whose concoction is best.
ABC 6 ON YOUR SIDE
Anheuser-Busch announces $20 million investment in Columbus brewery
Anheuser-Busch announced a $20 million investment at its Columbus brewery. The investment is part of the brewer's announcement made earlier this year to invest $1 billion over two years in the company's facilities. “We're proud to be a dedicated member of this community since 1968, and this investment epitomizes our deep commitment to Columbus and to the broader beer industry,” said Kyle Topping, GM, Anheuser-Busch Columbus brewery.
WIRED
The Future of Sustainable Brewing
Quality ingredients and careful consideration for the hands-on brewing processes have always been the hallmark of Anheuser-Busch. But now, the company is also investing over a billion dollars to create breweries of the future, using best-in-class technologies to ensure beverages remain ahead of the trends while delivering the same crisp, refreshing flavors that Anheuser-Busch has always been known for. Here's how Anheuser-Busch is using innovation and technology to push the industry forward at every stage of the brewing process—creating a more sustainable, tastier future.
THE WASHINGTON POST
Bud Light secures impressive sponsorship with football star Taylor Heinicke
After Heineken resisted Taylor Heinicke's overtures for a fitting endorsement deal, Bud Light saw an opportunity and seized it. The partnership comes just one day after Heinicke was asked if the Dutch Beer company, Heineken, had reached out to him for a deal following his victory over the NY Giants. "I'm trying, man. I'm trying," Heinicke replied. "At some point I might just start calling up Bud Light."
CNN
Bud Light hopes this beer is the next big thing
The newest version of Bud Light is even lighter. Anheuser-Busch has announced the launch of Bud Light Next, the company's first-ever zero-carb beer. The beverage, which hits shelves in early 2022, comes as health-conscious customers have gravitated toward light beers in recent years — and beer in general is in the middle of a big resurgence.
Forbes
Anheuser-Busch, MADD, Uber Join Forces To Pump The Breaks On Impaired Driving
Anheuser-Busch has joined forces with Mothers Against Drunk Driving (MADD) and Uber to target impaired driving in a just-launched new campaign. The new coalition will utilize all three group's best assets—Uber's fleet of safe rides, MADD's history of resources in the space, and Anheuser-Busch's access to a globe of drinkers. This is the first time MADD has ever partnered with an alcohol company.
Forbes
These Are The Winners Of The 2021 Great American Beer Festival
The Great American Beer Festival might have not happened in person this year, but the festival's beer competition, the largest commercial beer competition in the world, did go on. This year marked the largest competition to date, with medals awarded in 97 different beer categories covering 175 different beer styles.
FOOD DIVE
Stella Artois introduces its first nonalcoholic beer
Anheuser-Busch is releasing its first zero-proof beer under the Stella Artois brand. Called Liberté, the nonalcoholic libation is now available in select markets. The 0.0% option will come in the brand's classic 11.2-ounce glass bottles, but with updated labeling.
PEOPLE
Bud Light Seltzer Launches 'Basic' Fall Seasonal Pack — and Yes, There Will Be Pumpkin Spice!
Bud Light Seltzer announced that they are debuting a limited-time fall seasonal pack on Sept. 6 to go along with your "favorite flannel," "apple picking plans," and "basic Insta content." The flavors in the Fall Flannel pack include Apple Crisp, Pumpkin Spice, Maple Pear and Toasted Marshmallow.
CNN
Bud Light is launching a pumpkin spice spiked seltzer
Bud Light is releasing its first-ever hard seltzer featuring the fall flavor. The alcoholic beverage includes a blend of pumpkin, cinnamon, nutmeg and vanilla flavors that the company describes as "literally the taste of fall." The new drink is part of a new fall-themed variety pack.
Forbes
On Women's Equality Day, Michelob ULTRA Commits $100 Million To Women's Sports
Michelob ULTRA is betting on women in sports. Today the beer brand announced it was committing $100 million over the next five years to increase visibility for women's sports and female athletes. It is among the largest known single financial commitment by any brand to women's sports initiatives.
RENEWABLE ENERGY WORLD
Anheuser-Busch begins construction on largest brewery solar project in U.S.
Anheuser-Busch announced plans this week for what will become the largest solar project at a brewery in the U.S. — part of a $64 million investment in the company's Los Angeles facility. The solar project will generate 10% of the brewery's total electricity use and create 16 new jobs at the facility.
Forbes
Anheuser-Busch Pushes Sustainability, Hard Seltzer Innovation With New Los Angeles Brewery Investment
Anheuser-Busch has announced a $64 million investment into Los Angeles brewing operations in an effort to drive economic recovery, expand sustainability initiatives, and bolster the brewing giant's hard seltzer capabilities.
FAST COMPANY
Pour a cold one for your dog with Anheuser-Busch's latest brew
Anheuser-Busch, the makers of Budweiser, Michelob, Busch, and many other alcohol brands, is a market leader of innovation for alcoholic beverages of the future. Over the past 10 years, there has been a major cultural shift in drinking behaviors, especially among younger generations.
DENVER POST
$18 million upgrade underway at Anheuser-Busch brewery in Fort Collins
The Anheuser-Busch brewery in Fort Collins is getting an $18.2 million upgrade to its brewing and packaging operations, which the company hopes will make it more efficient and reduce its environmental impact. The investment is geared toward satisfying beer lovers who are increasingly drinking at home vs. at the bar.
VINEPAIR
9 Things You Should Know About Cutwater Spirits
One instigator of canned cocktails recent success is Cutwater Spirits, which uses its own liquor in each product. Born as a side project in a brewery, Cutwater later broke off on its own and was later bought by Anheuser-Busch to capitalize on nationwide distribution and marketing.
CAMPAIGN US
VaynerNFT launches with Budweiser as flagship client
Budweiser, a longtime customer of VaynerMedia, has signed on as the group's flagship client. According to Richard Oppy, VP of global brands at Budweiser parent Anheuser-Busch InBev, NFTs are a huge opportunity for a brand that's been synonymous with art, music, sports and culture for decades.
NPR
The White House Is Marking COVID 'Independence Day' With Free Beer And Bill Pullman
America hasn't quite reached President Biden's vaccination goal, but the White House isn't letting that get in the way of a good party. Anheuser-Busch is officially unlocking its free beer giveaway ahead of July Fourth. The news was announced by actor Bill Pullman, who reprised the presidential speech of the 1996 blockbuster Independence Day.
USA TODAY
Cheers to COVID-19 vaccination progress: Anheuser-Busch giving away free beer over July 4th holiday
Remember Anheuser-Busch's promise to give Americans free beer if the White House hit its goal of 70% of U.S. adults by July 4? The beer maker is keeping its word. Also as part of the celebration, Budweiser released a new "Go Fourth, America" video starring actor Bill Pullman.
THE HOLLYWOOD REPORTER
Bill Pullman Reprises ‘Independence Day' Speech for COVID-19 Vaccine Spot
After 25 years, Bill Pullman is reprising one of movie history's famous speeches. On Wednesday, Budweiser unveiled “Go Fourth, America,” a spot starring Pullman as President Thomas Whitmore from Independence Day, calling on the world to support vaccination efforts to defeat COVID-19.
BUSINESS INSIDER
The 27 most innovative CMOs in the world in 2021
Marcel Marcondes has launched product innovation programs to help Anheuser-Busch identify and test new ideas. He also created a new loyalty program that's helped grow the company's first-party data and personalize its marketing. During the pandemic, he helped A-B's brands shift to live-streamed events.
The Washington Post
America's largest beer company will buy the country a round if it hits Biden's July 4 vaccination goal
If the U.S. reaches President Biden's vaccination goal by the July 4th, Anheuser-Busch will buy adults a round of beer. It's their biggest beer giveaway ever, one that comes in a “pivotal moment where people are excited to be together again,” the company's CMO, Marcel Marcondes, said in a statement.
The New York Times
Anheuser-Busch to give away free beer when America hits its vaccination goal.
Anheuser-Busch said on Wednesday that it would offer Americans another incentive to get vaccinated: free beer. The company said that it would “buy America's next round” once the country reached the goal of having 70% of the adult population get at least one coronavirus vaccination by July 4.
CNN
Anheuser-Busch to give away free alcohol if US hits goal of 70% of adults with at least 1 COVID vaccine shot by July 4
"We are committed to supporting the safe and strong recovery of our nation and being able to be together again. This commitment includes encouraging Americans to get vaccinated, and we are excited to buy those 21+ a round of beer when we reach this goal," said Michel Doukeris, CEO of Anheuser-Busch.
USA Today
Anheuser-Busch says it will give away free beer if 70% of U.S. adults get at least partially vaccinated by July 4
Here's an incentive to get vaccinated against COVID-19: free beer. Anheuser-Busch says that if the White House reaches its goal of getting 70% of American adults at least partially vaccinated by July 4, it will give away a complimentary brew to adults over 21.
AXIOS
Anheuser-Busch to offer biggest beer giveaway ever if U.S. reaches July 4 vaccine goal
Anheuser-Busch announced Wednesday it is teaming up with the White House to offer its "biggest beer giveaway ever." If the U.S. reaches the goal of having 70% of adults partially vaccinated by July 4, Anheuser-Busch will buy America's next round of beer, seltzer, non-alcoholic beverage or other A-B product.
Solar Power World Online
222-MW solar project puts Anheuser-Busch brewing at 100% renewable electricity
Anheuser-Busch‘s entire portfolio of domestic beer and seltzer brands — including Bud Light, Michelob ULTRA, Busch and its Brewers Collective family of craft partners — is now brewed with 100% renewable electricity from solar and wind power.
The Coloradoan
Meet Budweiser's new Fort Collins brewmaster, Patrick Fagan
Patrick Fagan is the seventh brewmaster at the Fort Collins facility that opened in 1988. He's spent the last 2 years as brewmaster of the company's Newark brewery and has spent more than 2 decades working for Anheuser-Busch facilities.