In honor of National Preparedness Month, Anheuser-Busch is proud to raise awareness of the importance of disaster preparedness and recognize the individuals and partners who make our emergency drinking water program possible.

Each September, National Preparedness Month reminds us all to be prepared for disasters or emergencies in our homes, businesses, and communities. At Anheuser-Busch, we know that we can all do our part to prepare the communities where we live, work and play.

We have a longstanding tradition of providing support to our neighbors during times of need in partnership with the American Red Cross – dating back to 1906. Over a century later, this relationship continues to thrive through our  emergency drinking water program, where we work alongside the American Red Cross and our wholesaler partners to provide clean, safe drinking water to U.S. communities affected by natural disasters nationwide.

In 2019, we  evolved our emergency drinking water program, in partnership with the National Volunteer Fire Council (NVFC), to support volunteer firefighters battling wildfires across the country and provide critical hydration to those who are volunteering to put their lives on the line.

In 2021, we also committed to expanding our disaster relief platform to help all friends in need – whether they have two legs or four. Through a new partnership with American Humaneand the American Red Cross, we are expanding distribution of our emergency drinking water to pet shelters and leveraging our reach to share preparedness resources focusing on educating people on how to be prepared for themselves and their pets in times of disaster.

From the production capabilities in our breweries to our expansive network of wholesaler partners and collective logistics expertise, our emergency drinking water program is built on a foundation of preparedness. Rather than waiting for disaster to strike, we prepare throughout the year, leveraging our core capabilities for good to ensure we always stand ready to help support those in need.

Featuring the American Red Cross and Anheuser-Busch employees, this behind the scenes look tells the story of the devastating hurricane season in 2017 and spotlights the key colleagues and partners who help bring our emergency program to life and lend a hand to our communities when they need it most.

Our emergency drinking water program is a point of tremendous pride for all of us at Anheuser-Busch, and we want to take a moment during National Preparedness Month to recognize the invaluable efforts of our colleagues, wholesalers, and partners who play a critical role in the program. By sharing these stories, we aim to raise awareness on the importance of disaster preparedness and inspire others to do their part to support their communities.

The Anheuser-Busch Foundation also recognizes National Preparedness Month each year with a  donation of one million dollars to the American Red Cross' Annual Disaster Giving Program (ADGP) to help ensure the Red Cross can take immediate action for communities in need.

ADGP members pledge donations on an ongoing basis, in advance of major disasters, to enable the Red Cross to respond immediately with comfort and care when disasters occur, help families during the recovery process, and educate communities on how to be prepared for disasters.

“Thanks to Anheuser-Busch, its employees, resources and generous financial support, the Red Cross can fulfill its mission of getting disaster ravaged communities the lifesaving help they desperately need quickly and efficiently,” said Gail McGovern, president and CEO of the American Red Cross. “We are proud of our long-standing partnership, and deeply grateful for Anheuser-Busch's commitment to provide emergency drinking water so that disaster survivors have relief and refreshment when they need it most.”

Ensuring we always stand ready to support our communities creates a future with more cheers.