ST. LOUIS (June 21, 2006) - Bud Light's humorous "Real Men of Genius" campaign captured the world's most prestigious advertising award, the Grand Prix for Radio, at the 53rd Annual International Advertising Festival announced Tuesday night in Cannes, France. This is the second consecutive year the popular radio campaign has won the coveted advertising award.
"It's a great honor to have the Real Men of Genius chosen again as the world's best radio campaign," said Marlene Coulis, vice president, Brand Management, Anheuser-Busch. "Not only have these ads received more than 100 awards, but beer drinkers continue to tell us they love the Bud Light Real Men of Genius."
The Grand Prix recognizes Bud Light "Real Men of Genius" advertisements that were created by DDB Chicago such as "Mr. Nosebleed Section Fan" and "Mr. Jean Shorts Wearer."
"Winning the Grand Prix at Cannes again today is a true testament to the strength of the 7-year-old campaign and the talented writers who have continued to step in and make the ads fresh and interesting," said Mark Gross, SVP/Group Creative Director at DDB Chicago and a Radio Jurist at Cannes last year. "To win U.S. awards is one thing, but to have our American sensibilities and humor continually awarded on the top global stage -- Cannes -- is an amazing honor."
The "Real Men of Genius" radio campaign began in 2000 and has earned more than 100 advertising awards, including the Grand Prix at Cannes last year, the Bronze Lions at the 2004 and 2003 International Advertising Festival at Cannes, ADDYs, Clios, The Radio-Mercury Awards, and a Grand Clio in 2003. The ads were created in partnership with DDB-Chicago.
"We'll keep running these ads as long as the creative remains fresh and appeals to our Bud Light beer drinkers," Coulis said.
The Festival's film jury was comprised of advertising executives from countries including Australia, Belgium, Brazil, Canada, France, Germany, Great Britain, Italy, Japan, Spain, Sweden, and the U.S.
The International Advertising Festival -- Cannes Lions -- is the world's most prestigious advertising competition. Each year, more than 8,500 industry figures and 600 international press from 80 countries meet to view the best in international advertising, marketing and creativity and celebrate originality in all major media. Winning companies receive the coveted Gold, Silver and Bronze Lions, honoring the most creative TV/film, print, outdoor and online advertising, as well as the best media strategies.
Brewed by Anheuser-Busch, Bud Light is the world''s best-selling light beer and the fastest-growing light beer in the industry this year, up 0.7 share points year to date.*
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.8 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer, and a 27 percent share in Tsingtao, the No. 1 brewer in China. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2006. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is America's top recycler of aluminum cans.
* Source: Information Resources Inc., convenience stores and supermarkets combined, 12 weeks ending April 23, 2006.
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