Joint venture of Keurig Dr Pepper and Anheuser-Busch introduces first-of-its-kind drinkmaker to offer consumers bar-quality beverages at home
BEDFORD, MA (November 13, 2018) – Today, Drinkworks is introducing its initial offering — the Drinkworks Home Bar by Keurig® — through an early access pilot program in St. Louis, Missouri. This design-driven, user-centric beverage innovation company is focused on new ways to make it remarkably simple to enjoy a variety of bar-quality drinks at home.
The drinkmaker is a first-of-its-kind appliance designed to prepare cocktails, brews, ciders and more at the touch of a button. The drinkmaker calculates the precise amount of water and carbonation needed for each proprietary Drinkworks Pod, to deliver an exceptional experience every time. The portfolio features twenty four different recipes crafted with in-house mixologists and beverage scientists using signature blends of premium spirits and natural flavors, which are precisely measured in each sealed pod.
Drinkworks was founded based on concepts and technology separately spearheaded ten years ago by Anheuser-Busch and Keurig Dr Pepper. “This joint venture was created with the mission of making the entire drinking experience — from purchase, to creation, to enjoyment — more remarkable through innovation,” said Nathaniel Davis, CEO of Drinkworks. “We started with a clear opportunity: consumers want to serve and enjoy complex cocktails at home, but it’s time-consuming, expensive and messy. We iterated with users throughout the development process, and we’re confident that the appliance we designed with them solves this perfectly. Our next step is to launch this unprecedented technology in a limited way. We’re excited to gather real-world feedback from passionate early adopters to shape the future iterations of our drinkmaker, drinks and expansion plans.”
A limited number of drinkmakers are now available to customers in St. Louis for pre-order, powered by the leading e-commerce and logistics solution for alcohol brands, Thirstie. The Drinkworks Home Bar and accessories may be purchased at drinkworks.com, and starting November 19 at local St. Louis brick-and-mortar retailers including all Total Wine & More locations, and select Dierbergs and Schnucks stores. To buy Drinkworks Pods, customers must be 21 or older.
Drinkworks is headquartered in the Boston area, and operates the Drinkworks Creation Center, an experimental distillery and production center, in Williston, VT. To learn more about Drinkworks and to place orders, please visit drinkworks.com.
Drinkworks™ is a design-driven, user-centric beverage innovation company defining new ways to make it remarkably simple to enjoy a variety of bar quality drinks at home with convenience. The drinkmaker is a first-of-its-kind appliance designed to use Drinkworks Pods to prepare cocktails, brews, ciders and more at the touch of a button. A joint venture between Keurig Dr Pepper (Keurig) and Anheuser-Busch, Drinkworks is committed to making the entire drinking experience — from purchase, to creation, to enjoyment — more remarkable through innovation. The company is headquartered in Bedford, MA with facilities in Williston, VT. For more information and to purchase the Drinkworks Home Bar, visit drinkworks.com.
For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 29 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry.
From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home.
About Keurig Dr Pepper
Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America. For more information, visit www.keurigdrpepper.com.
Thirstie, the leading technology and logistics solution for alcohol brands, founded by Devaraj Southworth and Maxim Razmakhin, helps to power transactions through a robust API and expansive retailer network. The Thirstie platform also provides brands with transparency into all data, consumer insights analytics and ROI to improve performance marketing. For more information about Thirstie, please visit www.Thirstie.com.