Anheuser-Busch InBev’s home for innovation, the Budweiser Beer Garage, opened its doors at South by Southwest Interactive by pulling back the curtain to showcase some of AB InBev’s most impressive technologies during the annual innovation and tech gathering in Austin, March 12-14.

The ultimate Budweiser experience was brought to life at the Beer Garage in the form of a 4D Immersive Reality trip to the iconic St. Louis Brewery.  This one-of-a-kind tour brings unprecedented access to the people and ingredients that make Budweiser beer – all from Austin, TX.  Each guest walked away, Signature Draft Beer in hand, with the sensory satisfaction of the real St. Louis Brewery tour.

In addition to the 4D experience, AB InBev showcased how it is leading the digital innovation charge with some of the brightest entrepreneurs and tech giants today. Attendees were able to see, touch, hear, and feel how AB InBev is changing the face of the beer industry with new ways for consumers to buy, experience, consume, and interact with our brands with programs and partnerships such as Buds 4 Buds, Minibar, iBotta, Self Serve Draft, and more.

AB InBev’s commitment to excellence in our products is just as strong as the Beer Garage’s commitment to partnerships with leading start-ups changing the way consumers and marketers behave.   Leaders from companies such as Tinder, Splash, Percolate, and more shared their stories as small start-ups building relationships with AB InBev’s Beer Garage to take on some of the industry’s biggest challenges.