As America’s most social, sessionable beer, Bud Light has always been in the business of friendship. You might say we’re even famous for it. We have been present at memorable moments among friends, big and small, for 35 years.
In other words, we don’t simply brew America’s number one selling beer, we help create those lasting memories that strengthen friendships, which is why we’re the beer that’s “Famous among Friends.”
With Bud Light’s new brand campaign, “Famous Among Friends,” we celebrate those moments that build up slowly over the course many years and many Bud Lights that are so much more than drinking beers, they’re building lasting friendships The campaign will come to life throughout 2017 at some of this year’s biggest music, sports and entertainment events, both online and off, reinforcing our mission of bringing friends together for fun over ice-cold beer.
To kick things off, Bud Light is unveiling its newest ad -- “Between Friends” -- during this weekend’s NFC and AFC Championship games in celebration of the campaign.
The spot highlights Bud Light’s overarching message of friendship, encouraging consumers to share a Bud Light with their friends celebrating those unforgettable moments, such as trying sashimi for the first time, watching baseball, competing in a ghost pepper hot wing challenge or simply just hanging out in the backyard.
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