Non-alcoholic brew taps artists in NYC, LA and Chicago for re-imagined labels, designed to spark conversations around responsible drinking
Non-alcoholic brew O’Doul’s is releasing new can designs in three U.S. cities on not only the longest day of the year, but the official kick-off to summer – Friday, June 21. O’Doul’s is offering the limited-edition packaging in New York, Los Angeles and Chicago in an effort to evolve the way drinkers currently think about non-alcoholic beverages and responsible drinking behaviors.
“We at Anheuser-Busch are committed to fostering a culture of smart and responsible drinking behaviors,” said Adam Warrington, Vice President, Better World at Anheuser-Busch. “Our goal is to tap into the power of design to start more conversations around responsible drinking. The three beautifully designed packages inspired by local artists from their communities absolutely brings our goal to life in New York, Los Angeles and Chicago.”
O’Doul’s bold new packaging taps into the passion points of art and design, igniting a discussion around non- and low-alcohol beverages and encouraging drinkers to moderate and pace their alcohol consumption during summer drinking occasions.
The three locally-inspired O’Doul’s cans have been designed by:
Mr. Kiji is a Japanese born and New York raised multi-disciplinary designer and artist. O’Doul’s teamed up with Mr. Kiji back in November for their first iteration of the can redesign. “I wanted to build off last year’s design, making sure the two felt cohesive,” said Mr. Kiji. “I pushed myself to see how I can make this iteration of the design even more eye catching and exciting.” His work has been featured in publications including, The Creators Project and Wired.
John Lee is a Los Angeles-based illustrator with a knack for bringing street life and portraiture to life through his art, as reflected in the bar scene on his can. Inspired by the nightlife in his surrounding neighborhood, much of John’s artwork revolves around his passion for food, culture and nostalgia. “Working with O’Doul’s provided the perfect opportunity to marry all three of my passions,” said John. “I was excited to have the opportunity to expand the message of responsible drinking in a fun and creative way. Influenced by the nostalgia of a traditional bar, and I was inspired to incorporate the chill vintage vibe of an old-school bar.”
Brandon Breaux is a Chicago-based fine artist and designer, whose creative experience includes painting, sculpture, web video, print and interactive projects. Brandon is widely known as the artist behind Chance the Rapper’s iconic album covers. “The goal of the design is to make something that attracts people and gives off a good vibe in any environment,” said Brandon. As an artist, Breaux strives to use his art as a medium to inspire, educate and tell a larger story through the symbolism and my personal perspective.
These limited-edition O’Doul’s cans will be available at Beckett’s, Dubliner Pub and several TGI Friday’s locations in New York City while supplies last and will be distributed at Dodger Stadium in Los Angeles and Wrigley Field in Chicago on June 21st.
For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry.
From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home.