BON & VIV partnered with national sports analyst Adam Schefter to announce that the brand is now the official hard seltzer sponsor of the NFL – a first for BON & VIV and the category. Known for being the first to report on all NFL-related news, Schefter dropped the news in a humorous video where he’s hooked up to a lie detector to answer questions about his high-stress job and express his thoughts about the new BON & VIV Classic. In the end, Schefter shared the news about BON & VIV’s partnership with the NFL. As a sponsor of the NFL, fans will be able to enjoy BON & VIV in 16 oz. cans in stadiums across the country. The brand will also show up via dedicated TV spend in NFL games and on NFL.com and Twitter.
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