New York, NY – April 8, 2020 – Stella Artois is famous for encouraging people to savor time with the people who matter most, quite often over delicious food and drinks at restaurants and bars across the country. Since it is not currently possible to dine and drink out during the ongoing health crisis, Stella is supporting industry relief efforts with The James Beard Foundation and HelpMainStreet.com while bringing the restaurant experience and good food into homes across the country.
Today, Stella Artois is unveiling Stella Sessions@Home, a virtual platform on the brand’s Instagram page where local chefs, culinary stars and celebrity foodies help home cooks prepare restaurant-level dishes and experiences with loved ones around the table while staying home. Tune in Tuesdays through Fridays for new episodes:
The restaurant and bar industry is at the heart of Stella’s identity; to support the community who would normally be providing the delicious meals and atmosphere where Stella fans savor life together, the brand is donating to the James Beard Foundation to provide immediate and longer-term relief efforts.
While Stella is helping fund the James Beard Foundation to provide relief for restaurants and bars across the country, everyone can participate in Tables for Tomorrow, a movement by HelpMainStreet.com to help people purchase gift cards and provide needed cash to favorite neighborhood spots.
“The heart and soul of Stella Artois is savoring life with loved ones over food in restaurants, and right now, that community needs help,” said Lara Krug, VP of Marketing, Stella Artois. “With Stella Sessions@Home, we are bringing chefs and consumers together in a different way to provide industry support and delicious meals until we can all meet again over food and drinks out in the world.”
About Stella Artois
Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the No. 1 Belgian beer in the world and is present in 95 countries. Stella Artois is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois is best enjoyed served between 37.4- and 41-degree Fahrenheit and should be served in the unique Stella Artois Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Visit www.stellaartois.com for more information.
Help Main Street is a 100% volunteer effort based in NYC and CO, driving 100% of proceeds to local businesses across the United States and 15 other countries. Help Main Street aggregates existing gift card and donation links across ~50,000 local businesses to provide critical cash support during the COVID-19 crisis. Local businesses can easily sign up their business if not listed, and patrons can find their local business to give to at HelpMainStreet.com.
The James Beard Foundation
The James Beard Foundation's mission is to promote Good Food for Good™. For more than 30 years, the 501(c)(3) nonprofit organization has highlighted the centrality of food culture in our daily lives. Through the James Beard Awards, unique dining experiences at the James Beard House and around the country, scholarships, hands-on learning, and a variety of industry programs that educate and empower leaders in our community, the Foundation has built a platform for chefs and asserted the power of gastronomy to drive behavior, culture, and policy change around food. To that end, the Foundation has also created signature impact-oriented initiatives that include our Women’s Leadership Programs, aimed at addressing the gender imbalance in the culinary industry; advocacy training through our Chefs Boot Camp for Policy and Change; and the James Beard Foundation Leadership Awards, which shine a spotlight on successful change makers. The organization is committed to giving chefs and their colleagues a voice and the tools they need to make the world more sustainable, equitable, and delicious for everyone. For more information, please visit jamesbeard.org and follow @beardfoundation on Instagram, Twitter, and Facebook. For more information about the James Beard Foundation Food and Beverage Relief Fund visit jamesbeard.org/relief.
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