FROM YOUR LIVING ROOM, June 23, 2020 – At-home workouts have evolved from a thing of the past to the new norm with high-tech spin bikes and streaming fitness platforms taking center stage. To celebrate those who have stayed active while staying home during these past few months, Michelob ULTRA is bringing together the mavericks of at-home fitness including Billy Blanks, Suzanne Somers and Jake “Body by Jake” Steinfeld for a special “ULTRA Throwback Thursday” livestreamed sweat session as part of its Movement by Michelob ULTRA LIVE series.
On Thursday, June 25th, Billy Blanks will lead America through his iconic Tae Bo workout followed by a retro reunion happy hour with Suzanne Somers hosted by Jake “Body by Jake” Steinfeld for a toast to the revival of at-home fitness and discussion on how far we’ve come since the VCR fitness tape era. Viewers can tune in this Thursday at 6pm EST on Michelob ULTRA’s social channels to get their sweat on and be part of the ultimate retro reunion.
“This special edition of Movement LIVE is all about brining joy and nostalgia to people’s at-home workout routines, while paying homage to the legends who revolutionized the fitness industry,” said Ricardo Marques, Vice President, Michelob ULTRA. “We’re excited for the chance to relive some great times that these legends brought us back then and continue to bring us now.”
Along with reuniting these '90s workout legends, Michelob ULTRA and partner OPTIMUM NUTRITION (ON) are supporting Black entrepreneurs in the fitness community with $10,000 donations to Level Up Fitness (Eden Prairie, MN) and Journey Fit (Richardson, TX) - two Black-owned gyms that were greatly affected by the COVID-19 crisis
“At-home fitness has always been an important part of my life, so I’ve loved seeing the joy it’s brought so many people during these challenging past few months,” said Billy Banks. “ULTRA Throwback Thursday honors both the veterans and the rookies of at-home fitness and unites us all over a love of a good sweat and a cold beer.”
“ULTRA Throwback Thursday” comes as part of Michelob ULTRA’s ongoing support of the fitness community through Movement by Michelob ULTRA Live, a virtual workout series led by celebrities and top trainers to provide relief to local gyms across the country that have been impacted by COVID-19, while also offering people a fun way to stay active at-home.
About Michelob ULTRA
Introduced in 2002, Michelob ULTRA is currently the fastest growing beer brand in the United States by share and the No. 2 beer in the industry by dollar sales. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly.
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