August 3, 2020 – Anheuser-Busch, America’s leading brewer, today announced that together with its iconic brands – Budweiser, Bud Light, Michelob ULTRA, Stella Artois, BON V!V spiked seltzer, and the Brewers Collective craft portfolio – it is launching a blockbuster virtual festival to bring people together for International Beer Day on August 7, 2020. If you didn’t already have plans to celebrate this global fête for beer - you do now!
Leveraging its portfolio of industry-leading brands like never before, Anheuser-Busch will host a robust schedule of exciting programming at www.InternationalBeerFest.org and on Anheuser-Busch social channels (YouTube, Facebook, Instagram, and Twitter) beginning at 6:00 pm ET to bring people together in a bold, new way.
“Core to our mission at Anheuser-Busch, we want to bring people together for meaningful experiences and amazing content over a beer or seltzer,” said Azania Andrews, Vice President of Connections at Anheuser-Busch. “It’s so important to put people first and meet them where they are – especially during this time – and so I hope that this event can be a moment for people to take a break from their week and just have some fun safely together. The lineup features everything from beer tastings to brewery tours, live music, cooking tips and more, so there really is something for everyone to enjoy.”
To further inspire the spirit of coming together, Anheuser-Busch is offering new ways for people to enjoy their favorite beers during the virtual event with custom e-commerce promotions on platforms like Drizly and others. During the Festival, viewers in select states will be encouraged to take advantage of the opportunity to order their favorite products from the comfort of home.
On Drizly, consumers will notice a full 360 marketing campaign with unique banners, promo codes, and social posts. In addition, the brands participating in the Festival will offer consumers a comprehensive E-commerce Product Finder on their websites. This represents a huge step forward for Anheuser-Busch as the company continues to innovate around ways to bring products closer to the fingertips of people across the country.
The International Beer Festival will include several exciting can’t-miss sessions:
Through this event and others in the past five months, Anheuser-Busch has leveraged its unique capabilities and roster of assets to support partners, consumers and the communities in which it operates and serves. This includes producing and distributing more than 500,000 bottles of hand sanitizer, working with the American Red Cross and sports partners to host more than 50 socially distanced blood drives, contributing more than $5 million to benefit service and hospitality sector workers, and leveraging its industry-leading roster of brands to provide some joy, comfort and normalcy during this time.
For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 100 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
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