NEW YORK (August 27, 2020) - Brewers Collective, the craft business unit of Anheuser-Busch, announced today the launch of Elevate QA, a new website connecting craft brewers to state-of-the-art quality assurance lab support.
The sharing of lab access and resources between breweries has always been a part of beer culture, and Elevate QA allows any licensed craft brewer in the U.S. to request complimentary lab support from 13 different Brewers Collective craft partners and their facilities. Through the Elevate QA website, brewers can submit their quality related questions and challenges to request assistance for tests like measuring alcohol by volume percentages, real and actual degree of fermentation, and aerobic and anaerobic microbial plating analysis.
Elevate QA will always be free of charge and is intended to assist craft brewers who have run into a quality related brewing issue that they’re unable to solve without outside assistance through a lab.
“As the entire beer industry adjusts to a new normal, it’s more important than ever that we help each other out,” said Marcelo “Mika” Michaelis, president of Brewers Collective. “One way that Brewers Collective and our partner breweries can help is by providing support via our quality assurance labs, and we hope that the Elevate QA offering plays a small role in increasing collaboration and innovation within the industry.”
Brewers Collective has 13 craft partners with breweries and quality labs located in: Seattle (Elysian Brewing); Bend, OR (10 Barrel Brewing); Los Angeles (Golden Road Brewing); Tempe, AZ (Four Peaks Brewing Co.); Littleton, CO (Breckenridge Brewery); Houston (Karbach Brewing Co.); Chicago (Goose Island Beer Co.); Fennville, MI (Virtue Cider); Cleveland (Platform Beer Co.); Patchogue, NY (Blue Point Brewing); Roseland, VA (Devils Backbone Brewing Co.); Asheville, NC (Wicked Weed Brewing); Miami (Veza Sur Brewing).
Once a craft brewer submits a request for assistance through the online form, a Brewers Collective team member will contact the inquirer directly and assess what level of assistance and support the labs can provide at that given time. The Elevate QA website is now active and open to inquiries starting today, Aug. 27, 2020.
To access the website, please visit: www.anheuser-busch.com/elevateqa
About Brewers Collective
Brewers Collective, the craft business unit of Anheuser-Busch, is on a mission to energize how people view, consume and experience beer by sharing our joy of brewing. We have an unwavering devotion to our beer, brands, people and communities, and are on a continued pursuit of making the next beer our best one yet. We believe that quality is not an exception, innovation is a standard, and that everyone is welcome within the world of beer. Brewers Collective encourages everyone to drink responsibly, hydrate and get a safe ride home when needed. Elevate is a SABRE-award winning, purpose-driven initiative to create and inspire the brightest future possible. By setting ambitious goals and measurable actions the program is designed to ensure that progress is not only possible, but inevitable. Each pillar has dynamic goals that highlight commitments while inspiring others to join the journey to a stronger, healthier beer industry. The five pillars are focused on: better beer, the beer industry, the environment, our communities and diversity & inclusion.
For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 25 wholesaler facilities, 14 agricultural operations and 9 packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
Lindsay Wiley, Lindsay.Wiley@brewerscollective.com
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