NEW YORK, August 26, 2020 – America’s number one light lager brand Bud Light, joined the hard seltzer competition earlier this year with Bud Light Seltzer in four flavors: Black Cherry, Lemon Lime, Mango and Strawberry. Now the brand is expanding its popular innovation with three new flavors in a new variety pack - the Bud Light Seltzer Remix pack. The new flavors include Cranberry, Grapefruit and Pineapple. In addition to the three new flavors, the Remix pack will include fan-favorite Bud Light Seltzer Strawberry.
“Bud Light Seltzer has quickly taken off and with our five-step filtration process, it’s proven to be one of the best tasting seltzers in the marketplace,” said Andy Goeler, Vice President of Marketing, Bud Light. “This is our second variety pack that features three new, delicious flavors to further excite and attract more people to the seltzer category, while also providing established Bud Light Seltzer drinkers more flavors options to sip on during any occasion.”
The Bud Light Seltzer portfolio strikes the perfect balance of 5% ABV, less than 1 gram of sugar and 100 calories. To create a clean and crisp taste, Bud Light Seltzer goes through a five-step filtration process and is made with premium ingredients, natural fruit flavors and pure cane sugar. The Remix pack further evolves the Bud Light brand and Bud Light Seltzer’s easy-drinking portfolio, making each flavor the perfect match for any occasion. The Bud Light Seltzer Remix pack will be available nationwide August 31st, in a variety 12-pack with 12 oz. slim cans.
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ABOUT BUD LIGHT:
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.
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