NEW YORK, NY – October 27, 2020 – Today, Bud Light is announcing the launch of its new Bud Light Seltzer Ugly Sweater variety pack, extending the brand’s popular hard seltzer portfolio for the holiday season. Sure to get fans in the much needed holiday spirit, the limited-edition pack features three new fun, delicious flavors inspired by the most popular holiday moments along with Cranberry, available year-round in the Bud Light Seltzer Remix variety pack. The festive pack and cans feature a holiday design matching the season's most comfortable fashion, an ugly sweater!
“Since we first launched Bud Light Seltzer, fans have really enjoyed our delicious flavors and the fun we have brought to the entire seltzer category,” Colleen Lucas, Senior Director of Marketing for Bud Light. “Our new Ugly Sweater variety pack builds on these pillars while also adding some holiday cheer in the form of tasty flavors which have become very popular around this time of year.”
The easy-drinking and unique flavors which are included as part of the Ugly Sweater variety pack, include:
The Ugly Sweater variety pack hits shelves nationwide starting Monday, November 2 in 12 oz. slim can variety 12-packs and is available for a limited time only. Similar to the original Bud Light Seltzer flavors which have come before it, the new Bud Light Seltzer Ugly Sweater variety pack is made with cane sugar, natural fruit flavors and no artificial sweeteners using a unique five-step filtration process. Each flavor has the perfect balance of 5% ABV, less than 1 gram of sugar and 100 calories—perfect for sipping throughout the holiday season.
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About Bud Light
The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.
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