New York, NY – October 30, 2020 – The days are shorter, but the sky is more vibrant than ever. With peak sunset season settling in as the temperature drops, Stella Artois and celebrity stylist and xKarla founder, Karla Welch have teamed up to release a first-ever Stella x Karla: Sky Collection, bringing sky-high style to the cozy loungewear essentials of 2020.
Stella Artois is making a major fashion debut with its first-ever stand-alone merchandise collection to artistically express the brand’s open invitation to savor life together. In a year unlike any other, this limited-edition release is designed to inspire people – no matter where they are in the world – to look up and savor the same sky together.
Capturing rousing sky views of Joshua Tree, the collection consists of colorful matching sweatsuits, tees, and bandanas to serve as a visual reminder that everyone is connected by the beautiful earth we live on.
“During the lockdown in COVID, we would Zoom with my parents and siblings and always ask what the sky was like... it gave me comfort in knowing that we are all connected even though we are apart,” said Karla Welch, Founder of xKarla. I love that we (Matthew and I) went to a special place to photograph the sky that you see on these pieces. And I hope that everyone who gets a piece feels the joy that went into them.”
The unisex collection is available in sizes XS – XXL.
“We’re thrilled to work with Karla to release such a stylish invitation for everyone to take a moment to look up, reflect, take a deep breath, enjoy a Stella Artois and find the beauty in this shared life moment” said Lara Krug, Vice President, Marketing, Stella Artois.
Carry magic hour with you no matter where you go by shopping the Stella x Karla: Sky Collection starting October 21, while supplies last, at www.xKarla.com/Stella.
About Stella Artois
Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the No. 1 Belgian beer in the world and is present in 95 countries. Stella Artois is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois is best enjoyed served between 37.4- and 41-degree Fahrenheit and should be served in the unique Stella Artois Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Visit www.stellaartois.com for more information.
