2020 has been a year of shifting consumer shopping trends in the alcohol category amid the current public health crisis. Anheuser-Busch’s commercial strategy is based on ensuring our portfolio of brands delivers what consumers want. The company’s commitment to responsible drinking dates back more than 100 years, and as ecommerce and home delivery of alcohol expands as consumers adjust to a new normal, Anheuser-Busch is proud to work alongside Drizly and Training for Intervention ProcedureS (TIPS) to launch a first-of-its-kind partnership to promote the responsible delivery of alcohol amongst retailers and their customers.
As leaders in their respective categories, Anheuser-Busch and Drizly are committed to leading the way in promoting responsible drinking and alcohol delivery practices. Together with the help of TIPS, the global leader in education and training for the responsible service, sale, and consumption of alcohol, the partnership will encourage retailers to expand their training to incorporate educational tools and solutions for delivery personnel.
“As consumers seek convenient, safe and limited-contact alcohol delivery options, the importance of responsible alcohol delivery and need for robust training and educational tools have become even more relevant,” said Adam Warrington, Vice President of Better World at Anheuser-Busch. “Anheuser-Busch is committed to working with our partners to develop and deliver innovative solutions to ensure every sale of our products is conducted responsibly.”
With a 350% increase in overall sales year-over-year, Drizly continues to see robust growth in online sales of alcohol. As many retailers have transitioned to offering alcohol delivery and curbside pickup, Anheuser-Busch and Drizly seek to highlight the importance of responsible alcohol delivery and are proud to work with TIPS to offer sellers and delivery personnel strategies and guidelines to protect against sales to underage and/or intoxicated customers.
"We are proud to be partnering with Anheuser-Busch on this important initiative to promote safe and responsible deliveries across the Drizly network," said Cathy Lewenberg, Chief Operating Officer of Drizly. "At Drizly, we care deeply for our customers and are committed to promoting responsible drinking. We know our Retail Partners share that commitment. We believe this initiative will further empower our partners to operate safely, effectively, and with care as they connect with more and more customers through the Drizly network."
To kick off the partnership, A-B, Drizly and TIPS have developed a toolkit outlining responsible delivery best practices and training fundamentals. The toolkit includes content from the eTIPS Off Premise and Delivery certification course and aims to educate alcohol delivery retailers and delivery personnel on recognizing when a customer is intoxicated or underage. Topics include:
· Retailer best practices
· Guidance on selling and delivering alcohol legally
· How to handle a refusal situation
· Proper ID verification
“Retailers have always been committed to ensuring legal sales. When it come to the delivery of alcohol, that vigilance and commitment is no different. Whether it is a third-party delivery company or the retailer themselves, specific guidelines before the delivery and at the delivery site need to be followed. The transaction is unique. This is why it is so important to provide training,” said Adam Chafetz, President & CEO of HCI, provider of the TIPS program.
Anheuser-Busch has shared the toolkit with its extensive wholesaler network and Drizly will include the responsible delivery toolkit in its onboarding for new retailers and as an educational resource for its existing nationwide retailer network. While this toolkit will serve as a helpful resource for responsible delivery practices, retailers and delivery partners should still ensure they have reviewed all state and local laws to ensure their delivery practices are compliant with all federal, state, and local laws.
Drizly is North America's largest e-commerce alcohol marketplace and the best way to shop beer, wine, and spirits. With the speed and convenience of on-demand delivery and shipping, Drizly partners with retailers in 1,400+ cities to offer consumers of legal drinking age unrivaled selection and a transparent, personalized shopping experience. Backed by world-class institutional investors, Drizly partners with retailers to bring their shelves online, helping them to reach new customers, tap into key market and customer insights, and diversify their business to grow sales.
About Health Communications, Inc. and TIPS
Health Communications, Inc. (HCI) was founded in 1982 by the Health Education Foundation and Dr. Morris Chafetz, founding director of the National Institute on Alcohol Abuse and Alcoholism. HCI is a nationally recognized expert in the field of alcohol server training. Over 5.5 million people worldwide have been certified in the TIPS (Training for Intervention ProcedureS) program. Proven effective by third-party studies, TIPS is a skills-based training program designed to prevent intoxication, underage drinking, and drunk driving. TIPS offers seven programs that address the unique environments where alcohol is served, sold, and consumed, including On Premise, Off Premise, Concessions, Gaming, University, Seniors, and Workplace.
For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 100 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
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