New York, NY – December 8, 2020 – With Broadway theaters closed until Spring 2021, the ever-popular holiday plan to relish a spectacular show with friends and family was sadly going to have to stay off Broadway or on TV with the rest of America...until now! Stella Artois is assembling cast members from the 15-time Tony® Award nominated Broadway production of Jagged Little Pill to form the Stella Artois Chalice Choir and headline an exclusive virtual holiday party that the brand will throw for one lucky winner to savor with friends.
“As a beer originally brewed for the holidays, Stella Artois has a long tradition of playing a special role this time of year when people unite with their loved ones and take in a show,” said Lara Krug, VP of Marketing, Stella Artois. “While people may not be able to come together in the traditional ways, like over a live Broadway musical, we wanted to create something sure to strike a chord and inspire people to still savor this special time of year safely together in any way they can.”
While December is sure to be decked with virtual parties galore, the Stella Artois Chalice Choir will use Broadway’s brightest lights to transform the gathering from another conference call into a smashing ball with festive accoutrements and a once-in-a-lifetime private performance starring Sean Allan Krill, Lauren Patten and Elizabeth Stanley.
Party guests will have a private meet and greet with the cast as the Stella Artois Chalice Choir performs iconic songs from the hit show such as “Ironic,” as well as other caroling classics.
Stella Artois will also send festive packages to all attendees that could include specially-designed Stella Artois Chalices fit for the occasion, cold beer and a gift card to order hors d’oeuvres from home.*
“The holidays feel pretty different this year for all of us,” said Lauren Patten. “For me, not being on stage to perform for people has been incredibly hard, so I’m absolutely thrilled to be able to bring that experience to someone as part of the Stella Artois Chalice Choir. Who doesn’t love savoring a Stella and watching a show?”
Ready to get this show on the road? Fans aged 21+ have the chance to win an evening with the Stella Artois Chalice Choir on December 21 - typically known as one of the busiest days on Broadway. Simply follow @StellaArtois on Twitter and tag three friends with hashtags #ChaliceChoir and #Giveaway on the brand’s social post.**
Stella Artois will also donate $15,000 to the United States Bartenders Foundation’s Bartenders Emergency Assistance Program to further support bartenders in local theatres.
For more information, follow @StellaArtois on Facebook and Twitter and @StellaArtoisUSA on Instagram.
*Contents of festive packages subject to change based on winner’s residence, in accordance with state laws.
**STELLA ON BROADWAY GIVEAWAY. No Purchase Necessary. Open to US residents 21+. Ends 12/13/20. See Official Rules at https://stellaarto.is/broadway for prize & details. Msg & data rates may apply. Void where prohibited.
About Stella Artois
Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the No. 1 Belgian beer in the world and is present in 95 countries. Stella Artois is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois is best enjoyed served between 37.4- and 41-degree Fahrenheit and should be served in the unique Stella Artois Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Visit www.stellaartois.com for more information.
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