ab

Open/Close Search

POPULAR SEARCHES

  • COMMUNITY
  • BUDWEISER
  • ENVIRONMENT
  • CLYDESDALES
  • BUD LIGHT
  • SPORTS
  • MICHELOB ULTRA
Open/Close Navigation
  • About
    • Overview
    • Overview
    • North American Leadership
    • Heritage
    • Breweries and Tours
      • Baldwinsville, NY
      • Cartersville, GA
      • Columbus, OH
      • Los Angeles, CA
      • Newark, NJ
      • Williamsburg, VA
      • Fairfield, CA
      • Fort Collins, CO
      • Houston, TX
      • Jacksonville, FL
      • Merrimack, NH
      • St. Louis, MO
    • Brewers Collective
    • Brewing Process & Ingredients
    • Culture
      • Ten Principles
    • Frequently Asked Questions
  • Community
    • Community
    • Overview
      • Volunteer Firefighters
      • National Preparedness Month
      • Sustainability Goals - One Year Later
      • Safe Ride Programs
      • Underage Drinking Prevention
      • Rice Stewardship Partnership
      • Commitment to Our Farmers
      • Military Support
      • A-B Invests in American Brewing
      • Educational Scholarships
      • 2025 Sustainability Goals
      • Budweiser Drink Wiser
      • Politico Sustainability Event
      • Water Stewardship
      • Eclipse
    • Emergency Drinking Water Program
    • Environmental Sustainability
    • Responsible Drinking
    • Economic Impact
    • Serving Our Communities
  • Brands
  • Newsroom
    • Newsroom
    • Press Releases
    • Media Gallery
  • Careers
    • Careers
    • Overview
    • Functions
    • Regions
    • Student Programs
      • Functional Trainee
      • Internship
      • GMT Program
      • GMBA
    • Search
  • Shop Merch
  • About
    • Overview
    • Overview
    • North American Leadership
    • Heritage
    • Breweries and Tours
      • Baldwinsville, NY
      • Cartersville, GA
      • Columbus, OH
      • Los Angeles, CA
      • Newark, NJ
      • Williamsburg, VA
      • Fairfield, CA
      • Fort Collins, CO
      • Houston, TX
      • Jacksonville, FL
      • Merrimack, NH
      • St. Louis, MO
    • Brewers Collective
    • Brewing Process & Ingredients
    • Culture
      • Ten Principles
    • Frequently Asked Questions
  • Community
    • Community
    • Overview
    • Emergency Drinking Water Program
    • Environmental Sustainability
    • Responsible Drinking
    • Economic Impact
    • Serving Our Communities
  • Brands
  • Newsroom
    • Newsroom
    • Press Releases
    • Media Gallery
  • Careers
    • Careers
    • Overview
    • Functions
    • Regions
    • Student Programs
      • Functional Trainee
      • Internship
      • GMT Program
      • GMBA
    • Search
  • Shop Merch
Newsroom
ARTICLES
Overview
2019
01
02
03
04
05
06
07
08
09
10
11
Press Releases
Articles
Media Gallery
Articles
Back
PRESS RELEASES

Travis Scott Founds New Brand Cacti, An Agave Spiked Seltzer Unveils New Beverage Venture In Partnership With Anheuser-Busch

December 17, 2020
CACTI Agave Spiked Seltzer will have a 7% ABV and will be available in 3 flavors to start: Lime, Pineapple and Strawberry.
Twitter Facebook Linked In Email

Thursday, December 17, 2020– Today, Diamond certified recording artist, songwriter, producer, fashion mogul and creative force Travis Scott has announced his latest project as a founder and creator of a new brand CACTI, a venture with Anheuser-Busch. The new endeavor is an extension of his ever-growing personal brand which will bring his signature aesthetic and creative narrative to life in the beverage space. Scott, a tequila fan, was inspired by the flavors of tequila and the light and refreshing taste of seltzer when creating CACTI Agave Spiked Seltzer - hitting shelves in Spring 2021.

Seen as the premiere tastemaker at the forefront of pop culture innovation, Scott will tap into Anheuser-Busch’s industry-leading capabilities and unparalleled distribution network to bring CACTI to life. Scott, his Cactus Jack creative collection, and Anheuser-Busch’s innovation team worked side by side to create the flavors, packaging, ingredients, branding, marketing plan and more.

“CACTI is something I’m really proud of and have put a ton of work into. Me and the team really went in, not only on getting the flavor right, but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world. We always try to convey a feeling in our products,” said Travis Scott. “I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it.”

“We are all about delivering what consumers want, and as a culture-shaping artist, Scott is incredibly connected to his fans and what’s new and next in culture,” said Fabricio Zonzini, President of Beyond Beer at Anheuser-Busch. “As we continue in our mission to lead industry innovation and optimize our portfolio for the future, I’m excited that we can play a role in bringing to life Scott’s vision to deliver something new to the hard seltzer space.”

Fresh, new, and unlike anything seen before, CACTI, as described in its initial out of home marketing campaign launching soon, features “DOWN TO EARTH INGREDIENTS. OUT OF THIS WORLD FLAVOR.” This bold beverage is something that Scott’s 21+ fans, seltzer stans and new to category consumers alike will love. 

Coming in Spring 2021, CACTI Agave Spiked Seltzer will have a 7% ABV and will be available in 3 flavors to start: Lime, Pineapple and Strawberry. Brewed in Los Angeles and made with 100% premium blue agave from Mexico, the product will be available in 12oz cans sold in a 9 count Variety Pack as well as 16oz and 25oz singles sold in Lime and Pineapple.

Stay tuned for more information by following CACTI on Instagram, Twitter, and checking out the website here.

###

About Anheuser-Busch

For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry.

From responsible drinking programs and emergency drinking water donations to industry- leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home.                                                

For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.

###

PRESS CONTACTS

Media@anheuser-busch.com is a single point of contact for journalists. If you are a member of the press and have an exclusively news-related inquiry, please direct it to this address. For other questions or requests, please click here.

ARTICLE MEDIA

DOWNLOAD
x
  • Follow Us
  • Facebook
  • Twitter
  • Instagram
  • Trip Advisor
Anheuser Busch
  • About
  • Community
  • Brands
  • Newsroom
  • Careers
  • Shop Merch
  • INVESTORS SUPPLIERS BREWERY TOURS BETTER WORLD
    • Privacy Policy
    • Terms and Conditions
    • Contact Us
    • Equal Opportunity Employer
    • Pay Transparency Policy Statement
    • Do Not Sell My Personal Information
    • DAA Logo

    ©2020 Anheuser-Busch Companies, LLC. One Busch Place. St. Louis, MO 63118. All Rights Reserved

     

    Enjoy Responsibly. Do not share this content with minors.

    We need to check your ID

    You must be of legal drinking age to enter this site

    • Jan
    • Feb
    • Mar
    • Apr
    • May
    • Jun
    • Jul
    • Aug
    • Sep
    • Oct
    • Nov
    • Dec
    • 01
    • 02
    • 03
    • 04
    • 05
    • 06
    • 07
    • 08
    • 09
    • 10
    • 11
    • 12
    • 13
    • 14
    • 15
    • 16
    • 17
    • 18
    • 19
    • 20
    • 21
    • 22
    • 23
    • 24
    • 25
    • 26
    • 27
    • 28
    • 29
    • 30
    • 31
    • 1900
    • 1901
    • 1902
    • 1903
    • 1904
    • 1905
    • 1906
    • 1907
    • 1908
    • 1909
    •  
    • 1910
    • 1911
    • 1912
    • 1913
    • 1914
    • 1915
    • 1916
    • 1917
    • 1918
    • 1919
    •  
    • 1920
    • 1921
    • 1922
    • 1923
    • 1924
    • 1925
    • 1926
    • 1927
    • 1928
    • 1929
    •  
    • 1930
    • 1931
    • 1932
    • 1933
    • 1934
    • 1935
    • 1936
    • 1937
    • 1938
    • 1939
    •  
    • 1940
    • 1941
    • 1942
    • 1943
    • 1944
    • 1945
    • 1946
    • 1947
    • 1948
    • 1949
    •  
    • 1950
    • 1951
    • 1952
    • 1953
    • 1954
    • 1955
    • 1956
    • 1957
    • 1958
    • 1959
    •  
    • 1960
    • 1961
    • 1962
    • 1963
    • 1964
    • 1965
    • 1966
    • 1967
    • 1968
    • 1969
    •  
    • 1970
    • 1971
    • 1972
    • 1973
    • 1974
    • 1975
    • 1976
    • 1977
    • 1978
    • 1979
    •  
    • 1980
    • 1981
    • 1982
    • 1983
    • 1984
    • 1985
    • 1986
    • 1987
    • 1988
    • 1989
    •  
    • 1990
    • 1991
    • 1992
    • 1993
    • 1994
    • 1995
    • 1996
    • 1997
    • 1998
    • 1999
    •  
    • 2000
    • 2001
    • 2002
    • 2003
    • 2004
    • 2005
    • 2006
    • 2007
    • 2008
    • 2009
    •  
    • 2010
    • 2011
    • 2012
    • 2013
    • 2014
    • 2015
    • 2016
    • 2017
    • 2018
    • 2019
    •  
    • 2020

    You are about to be directed to another site, a place of enjoyment for people of all ages .

    Click here if your browser does not redirect you in five seconds .