New York, NY – February 25, 2021 – Looking for tropical flavors to remind you of that vacation state of mind, if even just moving from your home office to living room? Bud Light may have just what you’re looking for. Today, Bud Light unveiled its new Bud Light Seltzer “Out of Office” limited-edition variety pack, enhancing the brand’s popular hard seltzer portfolio just in time for what would normally be the beginning of vacation season.
The Out of Office seasonal variety pack features four vacation-inspired flavors, but now in the form of delicious 5% ABV hard seltzers. The new flavors, which are certain to take people anywhere but their desk, includes: Classic Lime Margarita, Watermelon Mojito, Mango Mai Tai and Strawberry Daiquiri flavors.
“Since launching Bud Light Seltzer, we put a lot of effort into building out our portfolio to deliver delicious flavor profiles and the variety seltzer fans have come to expect,” said Andy Goeler, Vice President of Marketing, Bud Light. “Our new Out of Office variety pack builds on Bud Light’s fun, delicious seltzer offering while encouraging fans to take their well-earned time off with one of our vacation-inspired flavors in hand; it’s definitely unlike anything you may have tried before.”
According to a recent survey from Glassdoor, the average American worker uses just 54% of their paid vacation days, and Bud Light Seltzer wants to change that by encouraging people to embrace an “Out of Office” mindset and take their well-deserved time off. Beginning on Employee Appreciation Day, Friday, March 5, Bud Light Seltzer is challenging hard seltzer fans ages 21+ to #TasteTimeOff by paying people to take their vacation days that would otherwise go unused. To enter, people can write their funniest out of office emails at budlight.com/tastetimeoff for a chance to win a $1,000 prize towards their next vacation, with the funniest selections made weekly.* In addition, Bud Light will also be giving people a chance to win $25,000 on March 5th, National Employee Day. Additional details will be available on Bud Light’s social channels and at budlight.com/tastetimeoff.**
Bud Light Seltzer’s Out of Office variety pack is the latest innovation from Bud Light Seltzer Labs, the home of Bud Light Seltzer’s fun flavor innovations. The Out of Office variety pack hits shelves nationwide on Monday, March 1 in 12 oz. slim can variety 12-packs with four flavors and is available for a limited time only. Just like the original Bud Light Seltzer flavors which have come before it, the new Bud Light Seltzer Out Of Office variety pack is made with cane sugar, natural fruit flavors and no artificial sweeteners using a unique five-step filtration process. Each flavor has the perfect balance of 5% ABV, less than 1 gram of sugar and 100 calories—ideal for sipping during that time off mindset.
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*OUT OF OFFICE EMAIL CONTEST. No Purchase Necessary. Open to US residents 21+. Begins 2/25/21 & ends 4/28/21. Multiple entry periods. See Official Rules at budlight.com/outofofficerules for entry deadlines, prizes & details. Msg & data rates may apply. Void where prohibited.
**NATIONAL EMPLOYEE APPRECIATION DAY SWEEPSTAKES. No Purchase Necessary. Open to US residents 21+. Begins/ends 3/5/21. See Official Rules at budlight.com/employeeappreciationrules for prizes & details. Msg & data rates may apply. Void where prohibited.
About Bud Light
The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.
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