New York, NY – February 16, 2021 – Stella Artois has collaborated with iconic skate brand PALACE to release a new limited-edition collection: PALACE ARTOIS. Inviting everyone to savor life with those who matter most, the PALACE ARTOIS capsule line takes inspiration from Stella’s rich visual identity, from skateboard culture and from that much-missed hub of British life: the pub.
“Stella Artois is our favourite beer of all time,” says Palace. “It looks amazing, it is delicious and it’s always occupied a unique place in our culture: visually and psychically. There’s nothing else quite like Stella and we are stoked to be working with them.”
Uniting over that shared vision, the spring collection marries the best of both brands’ high-low aesthetic with a distinct co-designed logo application and unique accessories for beer lovers. The line includes ready-to-wear matching sets - featuring printed canvas chore jackets and pants, Oxford shirts, swim shorts, towelling hoodies, t-shirts, bucket-hats and a leather tote bag, card holder and wallet. For premium enjoyment, PALACE ARTOIS is topped off with a one-of-a-kind chalice and beer head skimmers.
“Stella Artois and Palace coming together is an unexpected match made in heaven,” said Lara Krug, Vice President, Marketing, Stella Artois. “The collaboration reflects Stella’s further evolution of working with first-class brands in the fashion world. Meanwhile, it pays a beautiful homage to the beer’s natural role within the streetwear and skate community that Palace has masterfully cultivated over the last decade.”
Starting February 19, the collection will be available in store at PALACE- NYC, LA and Tokyo , Dover Street Market and online at palaceskateboards.com and DSM LA /London sites.
Stella will also drop a limited number of PALACE ARTOIS chalices available online in the U.S. for 72 hours starting on February 19 at https://www.shopbeergear.com/products/PalaceArtoisChalice. See the complete look book now at StellaArtois.com/PalaceArtois.
To mark the collaboration, the brands co-released an alluring film titled, “Palace Artois: Savor Life Together” that is a nostalgic daydream following Palace skateboarder Lucien Clarke as he rolls down Soho’s Brewer Street and into the store before taking a turn into a fantasy pub. As Clarke is transported into the dreamy pub, he is surrounded by loved ones and many inviting pints of the good stuff: PALACE ARTOIS.
View the film now on the brand’s channels by following @StellaArtoisUSA on Instagram and Facebook and @StellaArtois on Twitter.
# # #
About Palace
Palace Skateboards was founded in London in 2009 😁
https://www.palaceskateboards.com/
About Stella Artois
Stella Artois® is part of a brewing tradition dating back to 1366. It is the winner of the 2019 World Beer Award for World's Best International Lager and is present in 95 countries. Stella Artois is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois is best enjoyed served between 37.4- and 41-degree Fahrenheit and should be served in the unique Stella Artois Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Visit www.stellaartois.com for more information.
About Anheuser-Busch
For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
