New York, NY – May 13, 2021 – It’s the moment hockey fans have been waiting for...the Stanley Cup® Playoffs, and that only means one thing: playoff beards are BACK. So, Bud Light, the official beer sponsor of the NHL®, is bringing beards and beers together for the ultimate program to reward 21+ loyal fans as their teams’ skate through the 2021 Stanley Cup® Playoffs.
Following the decades-long tradition of NHL players growing out their beards during the Stanley Cup® Playoffs, Bud Light is proud to introduce #PlayoffBeerds, where Bud Light will shave off the cost hockey fans pay for their 12-packs as their team advances in the Playoffs and favorite players’ beards get longer and longer. The 11 NHL® fanbases who will have the potential to get their beer costs slashed throughout the Playoffs include: Colorado Avalanche (Colorado), Washington Capitals (Washington D.C., Maryland), Florida Panthers (Florida), Tampa Bay Lightning (Florida), Boston Bruins (Massachusetts), New York Islanders (New York), Vegas Golden Knights (Nevada), Pittsburgh Penguins (Pennsylvania), Carolina Hurricanes (South Carolina), Nashville Predators (Tennessee) and the Minnesota Wild (Minnesota).
Starting Thursday, May 13 and throughout the Stanley Cup® Playoffs, every time a team from a participating city wins a Playoff series, Bud Light will provide a $2 rebate to hometown fans 21+ good toward a Bud Light 12-pack or larger of beer. The rebate increases by $2 with every series win, ultimately crowning the Stanley Cup® winning city with a complementary Bud Light 12-pack to celebrate their championship.
“Bud Light is extremely excited to give hockey fans another reason to cheer on their team during the 2021 Stanley Cup Playoffs,” said Joe Barnes, Bud Light’s Director of Sports Marketing. “Combining the longstanding tradition of a playoff beard with the excitement of money back on beer will inspire a new reason for passionate fans to celebrate the success of their teams in these eleven great hockey cities.”
Fans can simply upload their Bud Light receipts for a rebate via https://www.mybeerrebate.com then sit back, relax and cheer on their hometown team. For more information on Bud Light #PlayoffBeerds and how to get involved, visit www.budlight.com/playoffbeerds.
To follow the latest on Bud Light, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight. Share your experience and root on your team by using @BudLight and #PlayoffBeerds.
NHL, the NHL Shield, the word mark and image of the Stanley Cup and the Stanley Cup Playoffs logo are registered trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2021. All Rights Reserved.”
*Receive a $2 rebate or up to a $14.99 rebate when you purchase one (1) 12-pack or larger (cans or bottles) of Bud Light. Offer valid to CO, DC, FL,* MA, MD,** MN, NY, NV, PA, SC,*** & TN residents 21+. *FL Residents: The Florida team that advances the furthest will determine the rebate value. **MD Residents: Rebate will be determined on the success of the Washington, DC team. ***SC Residents: Rebate will be determined on the success of the North Carolina team. Ends 7/31/21. Void where prohibited.
About Bud Light
The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.
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