New York, May 19, 2021 – If longer days and sunny weather were not enough reason to be excited about the upcoming summer, Bud Light Seltzer is officially giving 21+ consumers a reason to look forward to shorts, tees and flip-flops weather by introducing the new Bud Light Seltzer Iced Tea Variety Pack!
The new variety pack features four summer classics, made with cane sugar and natural flavors:
For Seltzer fans that are looking to mix things-up, look no further than the new limited-edition Bud Light Seltzer Mix Pack. This first of its kind pack gives consumers two fan-favorite flavors in one single pack, the new Bud Light Seltzer Iced Tea and Bud Light Seltzer Lemonade, which launched earlier this year. The six delicious flavors within this pack includes: Raspberry Iced Tea, Peach Iced Tea, Apple Iced Tea, Original Lemonade, Black Cherry Lemonade and Strawberry Lemonade.
“While Bud Light Seltzer always strives to innovate and bring delicious tasting flavors to the market, we also want to ensure we’re giving our fans products that fit their lifestyle,” said Andy Goeler, Vice President of Marketing, Bud Light. “With the Summer season upon us, we’re confident that consumers will enjoy sipping on these new great flavors and will even enjoy mixing flavors to create the perfect seltzer that can be enjoyed on the beach, at a BBQ or anywhere else.”
The new Mix Pack allows consumers to enjoy their seltzer the way they want, including mixing and matching flavors to create the ultimate summer drink. It’s simple:
Perfect for any summer occasion, both the Bud Light Seltzer Iced Tea Variety Pack and limited-edition Bud Light Seltzer Mix Pack will hit shelves nationwide starting Monday, May 24. The Bud Light Seltzer Mix Pack will be available in 12 oz. slim can variety 24-packs, with each can coming in at the perfect balance of 100 calories, less than 1 gram of sugar and 5% ABV. New Bud Light Seltzer Iced Tea will also be sold separately in 12oz. slim can variety 12-packs and 25oz. single cans (Peach flavor only).
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About Bud Light
The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.
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