LOS ANGELES, CA [JUNE 23, 2021] – Travis Scott and CACTI™ Agave Spiked Seltzer are inviting fans on a hunt to find 100 signed cans of CACTI with an epic prize enclosed: two tickets to the sold out Astroworld Festival headlined by the Diamond Certified artist and CACTI founder himself. Earlier this year, Astroworld Festival sold out of 100,000 tickets in under 30 minutes. These limited edition signed Strawberry cans adorned in a custom Astroworld themed wrap designed by Cactus Jack won’t stay on shelves for long. Go get one now!
Following the successful launch of CACTI™ in March where the brand sold out in under 24 hours online and in stores across the nation with early sales volume outpacing brands like White Claw and Truly Hard Seltzer**, these limited edition cans won't last long. Starting today, fans can find the signed Strawberry cans hidden inside 9 count Variety Packs of CACTI™ on shelves at undisclosed retailers across the nation*. Those lucky enough to find the exclusive cans will be able to claim their prize of two tickets to the sold out Astroworld Festival in Houston, Texas on November 5 & 6.
“Summer is back and all about going bigger,” said Travis Scott. “We really wanted to do something special with CACTI for the fans who weren’t able to get their hands on Astroworld tickets. The winners are going to get the opportunity to vibe out with us at the festival and get a full-on immersive experience. We can't wait to share this with them and everything else CACTI has planned for the rest of the year.”
Founded by Houston native Travis Scott in 2018, Astroworld Festival is the manifestation of a lifelong dream to bring back the beloved spirit and nostalgia of the now defunct Astroworld amusement park. The festival takes place across the street from the former home of Astroworld which opened in downtown Houston in 1968.
As things heat up for summer, CACTI™ is also set to make appearances in Houston, New York City and Miami. The brand recently launched new CACTI™ Agave Spiked Seltzer cocktail recipes which were previewed first in Las Vegas where CACTI™ kicked off the summer fun. Inspired by summer’s most popular flavors, CACTI™ Cocktails come in “It’s Lit” and “CACTI Colada.” Recipes can be found below for those looking to cool off with CACTI™ Cocktails this summer.
Brewed in Los Angeles, CACTI™ Agave Spiked Seltzer uses 100% premium blue agave from Mexico coupled with bold fruit flavors making it unlike anything on the market today. CACTI™ is available nationwide in 12oz cans sold in a 9 count Variety Pack with the flavors Lime, Pineapple and Strawberry, as well as 16oz and 25oz singles sold in Lime and Pineapple. CACTI™ is made with water, cold fermented cane sugar, agave syrup, and a hint of lime juice. It does not contain tequila.
Scott and his Cactus Jack creative collective developed the CACTI™ brand from the ground up alongside Anheuser-Busch’s industry-leading team. The launch of CACTI™ represents two iconic innovators coming together and redefining what the next chapter of the seltzer category can be.
● 3oz CACTI Strawberry
● 0.5oz Bittersweet Aperitif
● 1oz Blanco Tequila
● 0.5oz Cold Pressed Limes
● Fresh Mint Garnish
● 3oz CACTI Pineapple
● 1.5oz Rum
● 2oz Coconut Cream
● 2oz Pineapple Juice
● Pineapple Slice Garnish
*Must be 21+. Ends 7/31/21, or until all prizes have been awarded. Prize claims must be received by 8/15/21. See DrinkCacti.com/rules for valid states, prizes & details. Msg & data rates may apply. Void where prohibited.
**In its first week (IRI MULC w/e 3.21.21), CACTI™ Variety Pack sales volume outpaced White Claw Hard Seltzer Variety Pack No. 2 (IRI MULC w/e 2.16.20), Mikes Hard Lemonade Seltzer Variety Pack (IRI MULC w/e 2.7.21), Truly Hard Seltzer Lemonade Seltzer Mix Pack (IRI MULC w/e 1.12.20) and VIZZY Hard Seltzer Variety Pack (IRI MULC w/e 4.12.20) in their first weeks combined.
For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA, and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook, and Instagram.
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