New York, June 2, 2021 –Bud Light Seltzer is here to bring all the groovy flavors this summer with its new limited-edition Bud Light Seltzer Retro Summer pack. If that weren't exciting enough, for the first-time in brand history – fans can also purchase these outta sight flavors in a new form with Bud Light Seltzer Retro Summer Icicles.
Both the Bud Light Seltzer Retro Summer pack and Icicles feature three throwback flavors reminiscent of summers spent on the boardwalk, by the pool and at family BBQs:
“We know this summer is going to be a special one for us all, so to celebrate we’re bringing something special to the market for our loyal fans while also attracting new ones,” said Andy Goeler, Vice President of Marketing, Bud Light. “Our new limited-edition Bud Light Seltzer Retro Summer pack and Icicles are inspired by delicious and iconic flavors which are synonymous with the season and eye-catching packaging that is reminiscent of past summers.”
Starting Monday, June 14 for a limited time only, fans nationwide can experience the groovy flavors of Bud Light Seltzer Retro Summer offered in a variety 12 pack with 12 oz, slim cans and in the brand’s first-ever icicles that come in a 12 pack variety with 2 oz. icles. In line with the Bud Light Seltzer portfolio, the Bud Light Retro Summer pack and icicles are made with cane sugar, natural flavors and comes in at 100 calories with less than 1 gram of sugar and 5% ABV.
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About Bud Light
The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.
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