New York, NY – June 8, 2022: As undefeated knockout sensation Edgar “The Chosen One” Berlanga prepares to defend his North American Boxing Organization super middleweight belt against Alexis Angulo on June 11 at Hulu Theater at Madison Square Garden, Bud Light and Top Rank are formally announcing that the #1 selling beer brand in the industry has signed on to be the official beer sponsor of the global leader in boxing promotions. The agreement begins with Top Rank’s return to the “Mecca of Boxing” on the eve of the Puerto Rican Day Parade and additional shows will be announced later this year.
For the past 40 years, Bud Light has become synonymous as the beer of choice for 21+ fans. Whether fans are sitting in a rowdy football stadium, cheering on their favorite hockey team, making memories at a concert, or watching the main event with friends from the comfort of home, Bud Light is a staple of the biggest moments where fans celebrate together.
“Bud Light has always been a key component of the fan viewing experience and we’re excited to be getting back into boxing as the official beer sponsor of Top Rank,” said Joe Barnes, Director of Sports Marketing for Bud Light. “Boxing has seen a tremendous increase in popularity over the past few years and it’s vital that Bud Light is showing up for our consumers at these marquee boxing moments.”
“We’re thrilled to partner with Bud Light to deliver premium experiences for fans as they revel in watching the sport’s premier athletes,” said Top Rank Chief Revenue Officer Brian Kelly. “Strategic collaborations with leading brands bolster our efforts to keep boxing at the forefront for global audiences across live event programming, engaging social content and innovative experiences."
As part of the partnership, Bud Light will bring beer and boxing fans closer to the sport they love, including Bud Light branding in key locations in the ring such as the corner pads, as well as on the mat. Plus, the #1 selling beer brand will be the official walkout partner for fighters of the event, alongside in-venue integrations within highly trafficked touchpoints, social media posts, and much more.
The new relationship with the promotional powerhouse, as well as the recent signing of former undisputed lightweight champion of the world and Top Rank boxer, Teofimo Lopez, further demonstrates Bud Light’s ambition to bring even more combat sports fans into the Bud Light family.
To follow the latest on Bud Light, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.
Fans can follow the latest Top Rank action on Facebook at Facebook.com/trboxing, on Twitter at @trboxing, and on Instagram at @toprank.
About Bud Light
The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.
For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
About Top Rank
Innovation has been the standard at Top Rank since it was established in 1973 by Hall of Fame promoter Bob Arum. The boxing industry’s leading promotional company, Top Rank has shaped, developed, and promoted the careers of top international pay-per-view superstars and Hall of Famers, including Muhammad Ali, Marvelous Marvin Hagler, Thomas Hearns, Roberto Duran, George Foreman, Sugar Ray Leonard, Oscar De La Hoya, Miguel Cotto, Manny Pacquiao, Floyd Mayweather Jr., Erik Morales, Timothy Bradley, Vasiliy Lomachenko and Tyson Fury.
Known for creating strategic collaborations between athletes, sponsors, and television networks, Top Rank has been an architect of boxing’s global growth by staging high-profile events in landmark settings around the world, including Madison Square Garden, MGM Grand Garden Arena, Wembley Arena, Yankee Stadium, Radio City Music Hall, and AT&T Stadium. Top Rank has also been the leader within the boxing industry in creating unforgettable in-arena experiences for fans and embracing 21st century technological advancements to distribute world-class fights and shoulder programming across a variety of platforms.
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