Press Releases

September 26, 2022

GET READY FOR A NEW FALL FAVORITE: NÜTRL CRANBERRY VODKA SELTZER NOW AVAILABLE NATIONWIDE

GET READY FOR A NEW FALL FAVORITE: NÜTRL CRANBERRY VODKA SELTZER NOW AVAILABLE NATIONWIDE

Anheuser-Busch’s NÜTRL Relaunches Nationwide Fan-Favorite Cranberry Variety Pack Made with Simple Ingredients: Real Vodka, Seltzer and Real Juice.



September 27, 2022 – Following a successful regional launch last fall, Anheuser-Busch’s NÜTRL Vodka Seltzer is rereleasing its coveted NÜTRL Cranberry variety pack nation-wide, making it easier to get a sip of the classic cranberry and vodka combo this season. NÜTRL Cranberry is here to stay and will be available year-round.

With cranberry flavored drinks on the rise, NÜTRL Vodka Seltzer designed their first-ever all cranberry seltzer variety pack to help consumers enjoy a seltzer-forward take on the classic Vodka Cranberry. The perfect entertaining essential, NÜTRL Cranberry is the perfect tailgating partner or fall-festivity upgrade this year.

NÜTRL’s Cranberry Vodka Seltzer variety pack features four crisp and refreshing flavors:

Classic Cranberry is NÜTRL’s take on a seltzer-forward vodka cranberry, filled with a ripe cranberry flavor that is light and refreshing.

Cranberry Orange is filled with citrus flavor, offeringa lightly sweet and pleasantly tart finish with every sip .

Cranberry Grapefruit packs an unmistakable grapefruit flavor with a fall seasonal twist and hints of tropical citrus.

Cranberry Apple blends the juicy and tart flavors of apple and cranberry creating a perfectly balanced drink.

“Nothing says fall quite like cranberry, and we know our consumers were craving that classic cranberry taste in a fresh yet seasonal seltzer. We wanted to offer a Cranberry seltzer solution,” said Marisa Siegel, Head of Marketing, RTD Spirits, Anheuser-Busch. “Made with simple ingredients like vodka, seltzer and real juice, NÜTRL Cranberry is a straightforward combination of deliciously tart cranberry and vodka - making it the perfect hard seltzer to celebrate the season.”

NÜTRL Cranberry was a hit last fall during its limited launch, making it a must-have flavor to return in 2022. Americans everywhere can now upgrade their fall beverages to the refreshing and simple NÜTRL Cranberry wherever they purchase their spirits.

NÜTRL Cranberry Vodka Seltzer is available nationwide in a Variety 8-Pack 12 oz, featuring four fresh fall-inspired flavors at a 4.5% ABV. NÜTRL Cranberry was previously available in select markets only for a limited time.

For more information and where to find NÜTRL, visit www.nutrlusa.com or follow along on social media via Instagram @Nutrl.USA.

About NÜTRL

NÜTRL is a vodka-based seltzer made with simple ingredients: vodka, seltzer and real fruit juice. Light and refreshing with a deliciously clean taste, NÜTRL is 100 calories, gluten free and has an ABV of 4.5%. NUTRL is available nationwide in three variety pack flavors: Fruit Variety Pack, which includes Pineapple, Mango, Raspberry and Watermelon; Lemonade Variety Pack, which includes Classic Lemonade, Blackberry Lemonade, Peach Lemonade and Strawberry Lemonade; and Cranberry Variety Pack, which includes Classic Cranberry, Cranberry Orange, Cranberry Grapefruit and Cranberry Apple.

For more information, visit www.nutrlusa.com or follow along on social media via Instagram @Nutrl.USA.

About Anheuser-Busch

At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America's most loved beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.

PRESS CONTACTS

Anheuser-Busch Media Relations

media@anheuser-busch.com

Press Contacts

Media@anheuser-busch.com is a single point of contact for journalists. If you are a member of the press and have an exclusively news-related inquiry, please direct it to this address. For other questions or requests, please click here.

Media Contact

Media@anheuser-busch.com is a single point of contact for journalists. If you are a member of the press and have an exclusively news related inquiry, please direct it to this address. For other questions:

Contact Us