January 24, 2024
Anheuser-Busch’s Budweiser, Michelob ULTRA and Bud Light Join Super Bowl LVIII Roster
Since 1975, America’s leading brewer has produced over 260 iconic commercials for advertising’s biggest stage and returns in 2024 as the largest alcohol beverage advertiser
January 25, 2023 – NEW YORK, NY – For nearly five decades, Anheuser-Busch has been producing Super Bowl commercials that have been imprinted in the hearts and minds of beer drinkers and football fans across the country. Today, America’s leading brewer announced it will once again return to the big game with the creative firepower of iconic beer brands Budweiser, Michelob ULTRA, and Bud Light.
“The Super Bowl is advertising’s biggest moment, and our goal is to once again captivate our audience when the world is watching,” said Kyle Norrington, Chief Commercial Officer, Anheuser-Busch. “We’re showing up big time in this moment that matters for our beer drinkers and football fans across the country through unmatched creative storytelling, seamless trade integrations, record-breaking consumer sweeps, robust media plans, and on-the-ground activations.”
As one of the game’s longest-running advertisers, Anheuser-Busch will return to Super Bowl LVIII with two and a half minutes of national advertising time, making Anheuser-Busch this year’s biggest Super Bowl advertiser within the beer and alcohol beverage industry. Budweiser, Michelob ULTRA, and Bud Light will be laser-focused on delivering what people expect and look forward to from the country’s biggest beer brands during this occasion.
Budweiser and the iconic Clydesdales are back with a timeless message of resilience, determination, and coming together over a beer. The spot is rooted in the scenes, storylines, and on-screen magic that shaped the brand’s legacy as one of the top advertisers of all time. The Budweiser Clydesdales will also play a pivotal role on the ground in Las Vegas, delighting consumers and representing Anheuser-Busch and Budweiser’s longstanding heritage.
Michelob ULTRA will continue to celebrate the different facets of “active living”. From its Super Bowl spot featuring one of the most followed athletes in the world, to the much-anticipated Michelob ULTRA Country Club event at Topgolf and everything in between. This year Michelob ULTRA, a superior light beer, will connect with “social athletes” from coast to coast, those who know that some of the most memorable moments happen when your active life and social life blend together.
As the Official Beer Sponsor of the NFL, Bud Light will build on its legacy of bringing breakthrough creative and fan-favorite characters to the world’s biggest stage expanding its “Easy to Drink, Easy to Enjoy” platform. The brand is back with a humorous spot introducing a new character to the Bud Light universe and some familiar faces from the platforms the brand has been passionate about for years. The easy enjoyment doesn't stop there as the brand brings "The Bud Light Backyard Tour Presents Zach Bryan" to Vegas, giving 21+ fans unparalleled access to the fan-favorite, record-breaking country artist to kick off Super Bowl weekend.
To mark the occasion, each brand released a preview of what 21+ fans can expect from Budweiser, Michelob ULTRA, and Bud Light during the ad breaks. Viewable on the brands’ social media platforms, the teasers give viewers a glimpse at the campaigns that will run at retail, online, and offline in the lead-up to February 11.
For Super Bowl LVIII, Anheuser-Busch and its brands will take over the biggest stage in advertising with a 360 approach. The brands’ above-the-line creative will appear through robust national and local media campaigns inclusive of the general market and Spanish language broadcasts, pre-and post-game moments, in stadium activations and out-of-home placements.
As one of the largest and most influential sports sponsors and advertisers in the world, Anheuser-Busch is committed to bringing 21+ fans closer to the sports they love through the sponsorship of flagship events, leagues, teams, stadiums, athletes, and continued investments in communities across the country.
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.
Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across the United States. We are home to several of America's most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of some of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook and Instagram.
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