Press Releases

May 13, 2024

The Iconic Budweiser Clydesdales Embark on National Tour as Brand Releases Patriotic Packaging to Support Folds of Honor

The Iconic Budweiser Clydesdales Embark on National Tour as Brand Releases Patriotic Packaging to Support Folds of Honor

Budweiser is celebrating 14 years of partnership with Folds of Honor and building on its longstanding legacy of honoring those who serve with events in communities across the country

St. Louis, MOMay 13, 2024 – This summer, Anheuser-Busch and its wholesaler partners are once again joining forces with Folds of Honor – a nonprofit organization that provides life-changing educational scholarships to the families of fallen or disabled U.S. service members and first responders – to release limited-edition Budweiser patriotic packaging. 

With a century-long commitment to supporting the military and honoring those who serve our country, Anheuser-Busch is proud to continue its work with Folds of Honor as the organization’s longest standing partner. Over the last 14 years, Anheuser-Busch, its industry leading brands, and wholesaler partners have donated $28 million, which has funded over 5,000 scholarships for Folds of Honor recipients. 

"For over a decade, Anheuser-Busch, its brands and wholesaler network have been invaluable partners, significantly advancing Folds of Honor's mission of providing life-changing educational scholarships to military and first responders’ families,” said Folds of Honor Founder and CEO, Lt Col Dan Rooney. “Their steadfast support has been instrumental in driving tangible change, evident in a 63% surge in scholarship applications in 2023 alone. As we reflect on the past 14 years, we are deeply grateful for Anheuser-Busch's enduring partnership and the profound impact it has had. We’re thankful that Budweiser is once again taking its support on the road with a national Clydesdale tour to celebrate those who have served and their families and empower consumers to contribute to our cause as well." 

In celebration of the work Folds of Honor has achieved to date and to mark its 14-year partnership with Anheuser-Busch, Budweiser and the iconic Clydesdales will be traveling to communities across the country, amplifying the mission of Folds of Honor. While the Clydesdales are in town, consumers 21+ will have multiple opportunities to support Folds of Honor by simply purchasing Budweiser patriotic packaging, cans and aluminum bottles from Memorial Day to Labor Day at their local bar, favorite retailer or concession stand*. Consumers can also join Folds of Honor and the Budweiser Clydesdales at military events, air shows, fleet weeks, and venues ranging from sporting events to state fairs starting on Memorial Day weekend. Consumers can view the hitch schedule and stay up to date with the world-renowned Budweiser Clydesdales by visiting

For over a decade, Anheuser-Busch has released annual patriotic-themed packaging to support Folds of Honor and this year, Budweiser unveiled new limited-edition cans, available in time for Memorial Day Weekend. The cans and aluminum bottles will feature patriotic branding and an interactive QR code so consumers can learn more about Folds of Honor. 

*Donation defined as $0.25 per case of limited-edition Budweiser (12 oz. cans and 16 oz. aluminum bottles) sold from 5/13/24 through 9/1/24, up to $1,700,00.00. Case = 24 pack case equivalent 


At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life.

We are home to several of America's most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation’s military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that’s who we are. For more information, visit or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.


Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character.  


Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of US military service members and first responders who have fallen or been disabled while serving our country and communities. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate, or professional program. Funds for a second bachelor’s degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded over 52,000 scholarships totaling about $244 million in all 50 states. Among the students served, 45 percent are minorities. It is rated a four-star charity by Charity Navigator and Platinum on Candid. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is currently stationed at Headquarters Air Force Recruiting Service Detachment 1, at Joint Base San Antonio-Randolph, Texas. For more information or to donate in support of a Folds of Honor scholarship visit 

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