Press Releases

April 29, 2024



Busch Light and Crocs Launch Two Limited-Edition, All Terrain Styles Designed for the Great OutdoorsAnd They Want You to Camp Out to Get Them 

St. Louis, MO – April 29, 2024 – Toss those dusty sneakers and clunky hiking boots because Busch Light has teamed up with iconic global footwear brand, CrocsTM, to release two limited-edition styles designed to complement outdoor summer adventures. The new sandal and clog designs, featuring all-terrain soles, flannel accents and attached accessories including a roll-up koozie and survival flashlight, will require 21+ fans to exert a little extra effort if they want to slip these onto their feet for free.

Busch Light knows that shoe drops can cause quite a stir, with fans camping out in long lines to cop the latest styles. But why camp on a sidewalk if you can camp out in the great outdoors instead? As the beer brewed for the great outdoors, Busch Light has a better locale in mind for setting up camp and passing the time - actual nature. Want the new Busch Light x Crocs collaboration for free? Stake out your site, crack open a can of cold Busch Light and YOU could be in luck.

“Busch Light has urged fans to ‘Head to the Mountains’ since our iconic jingle debuted in 1979, and to get these Crocs at no cost, footwear enthusiasts will have to do just that,” said Krystyn Stowe, Head of Marketing Busch Family & Natural Family at Anheuser-Busch. “We’re giving access to fans willing to literally camp out to get them – and we know our loyal fanbase will embrace the opportunity to partake in one of their favorite pastimes to snag a pair for free!”

From May 1 – 31, Busch Light is inviting 21+ fans to head to the mountains to have a chance to secure their free pair of Crocs. Once fans set up camp, all they have to do is head to and upload a photo of them camping to enter for a chance to win a free pair of Crocs.**

“Not much beats a cold, smooth Busch Light, but enjoying one with a pair of Busch Light Crocs in the great outdoors comes pretty close,” said Heidi Cooley, Chief Marketing Officer, Crocs. “This collaboration takes personalization to new heights with a flashlight, bottle opener and even a koozie Jibbitz™- it’s the perfect pairing for our most adventurous 21+ fans!”

Prefer to hit the track? No problem. As Busch Light is known to give NASCAR fans epic, one-of-a-kind opportunities that bring them closer to the sport they love, the brand will also accept entries from those who set up camp at NASCAR races taking place throughout the month of May, including Kansas Speedway, Darlington Raceway, North Wilkesboro Speedway and Charlotte Motor Speedway.

“Our footwear offers a personalized way for consumers to express themselves, and we had so much fun working with Busch Light to design these new styles to complement our fans' outdoor adventures,” said Heidi Cooley, Chief Marketing Officer at Crocs. “Much like a cold, smooth Busch Light, the Busch Light Crocs are best enjoyed in the great outdoors, and we can’t wait to see our 21+ fans getting outside in these new styles!”

From May 6 until supplies last, the Busch Light x Crocs All-Terrain Sandals will be available for $65, and the Busch Light x Crocs All-Terrain Clogs will be priced at $85, both available in sizes 6 -12, exclusively at Consumers can also follow Busch Light on Facebook, Twitter and Instagram to learn more. 


No Purchase Necessary. Open to U.S. residents 21+. Sweepstakes begins on 5/1/24 and ends on 5/31/24. Visit for free entry and Official Rules. Message & data rates may apply. Void where prohibited.


Busch Light is made with exceptional ingredients and has a crisp, refreshing taste that is as cold and smooth as a mountain stream. The beer brewed for the great outdoors takes cracking a cold one and heading for the mountains seriously, with passion points rooted in fishing, hunting, farming, NASCAR and country music. With focus and investment on meeting fans where they already are with a Busch Light in hand, the brand has experienced consistent growth since 2019. The Busch brand name represents a family of products including Busch Beer, Busch Light, Busch Ice and Busch NA. For more information, visit and follow Busch Light on Twitter, Facebook and Instagram.    


Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. please visit To learn more about our brands, please visit or or follow @Crocs or @heydudeshoes on Facebook, Instagram and Twitter.


At Anheuser-Busch, our purpose is to create a future At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across the United States. We are home to several of America's most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit or follow Anheuser-Busch on LinkedInTwitterFacebook and Instagram.

Press Contacts is a single point of contact for journalists. If you are a member of the press and have an exclusively news-related inquiry, please direct it to this address. For other questions or requests, please click here.

Media Contact is a single point of contact for journalists. If you are a member of the press and have an exclusively news related inquiry, please direct it to this address. For other questions:

Contact Us