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Press Releases

August 8, 2023

Save the Date: Busch Light to Host the Fastest Wedding in Vegas During NASCAR Race Pit Stop

Save the Date: Busch Light to Host the Fastest Wedding in Vegas During NASCAR Race Pit Stop


The Longtime NASCAR Sponsor Seeks Couple Ready to Race to the Altar 


Las Vegas, NV - August 8, 2023 - Love comes at ya fast. Scientifically speaking, it can take only one fifth of a second* to fall in love. But if love happens so fast, why are weddings so slow? Busch Light, a long-standing NASCAR sponsor, is bringing a new level of speed to the painfully slow tradition. On October 15th at the Las Vegas Motor Speedway, the world capital of fast weddings is about to get faster. 

For 21+ couples who want to skip the long-winded ceremony and race to the reception, Busch Light is throwing the fastest wedding imaginable: The Busch Light Pit Stop Wedding, in none other than Las Vegas, at a NASCAR race, during Kevin Harvick’s pit stop. Why? Because the faster the ceremony, the sooner you can crack open a cold, smooth Busch Light (and embark on a lifetime of happiness, of course). 

“We know Busch Light fans love NASCAR just as much as they love having Busch Light at their weddings, so we couldn’t resist merging these passions to give our fans an experience they’ll never forget,” said Krystyn Stowe, Head of Marketing for Busch Family & Natural Family at Anheuser-Busch. “Busch Light is no stranger to the wedding game after releasing a camouflaged wedding dress inspired by our camo cans and having one Busch Light loving couple married by Busch Guy, we’re back at it again to share our unprecedented access to the NASCAR track with one lucky couple in honor of Harvick’s last NASCAR race in the wedding capital of the world.”  

The Busch Light Pit Stop Wedding will take place at the South Point 400 NASCAR Cup Series playoff race. No time for cold feet here, as one lucky couple will tie the knot in under 15 seconds, on the track, right beside the #4 car’s pit box. The beloved Busch Guy will serve as the lucky couple’s ordained minister of ceremony, while the brand springs for the at-track reception and creates what’s likely the greatest homemade wedding video of all time starring one loving couple and 80,000 passionate NASCAR fans. 

Busch Light is opening this opportunity up to couples across the country. Any 21+ couples who are revved up enough to tie the knot in less than 15 seconds can pitch Busch Light for a chance to get married at NASCAR speed. From August 8-22, all you need to do is follow and tag @BuschBeer on social and tell them why you deserve the Busch Pitstop Wedding using #BuschPitstopWedding #Contest. 

Since the 1990s, the Busch family of brands has created countless opportunities for 21+ NASCAR fans by providing unparalleled access to the sport. Prior to Busch Light becoming the official beer sponsor of NASCAR in recent years, the Busch brand has had a longstanding commitment to the sport that dates back to 1979. For over 44 years, the beer brand has sponsored key programs, such as the Busch Pole Award and of course the Busch Light Clash, and proudly continues to invest in the sport. This time, Busch Light is using its sponsorship to help one madly in love couple say “I do.” 

For more information on the Busch Light Pit Stop Wedding, follow @buschbeer on Facebook, Twitter and Instagram and keep an eye out for updates. 

BUSCH® PITSTOP WEDDING. No Purchase Necessary. Open to U.S. residents 21+. Begins on 8/8/23. Entries must be received by 8/22/23. See Official Rules at Busch.com/pitstopwedding for prize and details. Message & data rates may apply. Void where prohibited 

*The Journal of Sexual Medicine, Neuroimaging of Love: fMRI Meta-Analysis Evidence toward New Perspectives in Sexual Medicine, November 2010  

About Busch Light

Busch Light is made with exceptional ingredients and has a crisp, refreshing taste that is as cold and smooth as a mountain stream. The beer brewed for the great outdoors takes cracking a cold one and heading for the mountains seriously, with passion points rooted in fishing, hunting, farming, NASCAR and country music. With focus and investment on meeting fans where they already are with a Busch Light in hand, the brand has experienced consistent growth since 2019. The Busch brand name represents a family of products including Busch Beer, Busch Light, Busch Ice and Busch NA. For more information, visit www.busch.com and follow Busch Light on Twitter, Facebook and Instagram.  

About Anheuser-Busch

At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most loved beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.

 

 

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