Press Releases

June 25, 2024

Natural Light Puts Its Own Spin on a European Vacation, No Passport Required

Natural Light Puts Its Own Spin on a European Vacation, No Passport Required

From Paris, Texas to Athens, Georgia, Natty Light’s 10-Night, Five-City American EuroTrip is Your Ticket to a Timeless American Adventure

EUROPE, BUT IN AMERICA (JUNE 25, 2024) - Bid "Adieu" to overpriced vacations and say "Howdy" to Natural Light's American EuroTrip! 2024 is expected to be the priciest summer for travelers yet, and with hotel prices soaring past $570 for a single night in Paris, France, vacationing to Europe’s top destinations will set you back thousands of your hard-earned U.S. dollars, guaranteed.

With those costly prices, it better be the trip of a lifetime—but a summer in Europe where you can’t buy an ice-cold Natural Light…why even go? Natty doesn’t want you to cross the pond when you can just cross state lines, so the brand is sending fans to five U.S. cities that share the same name and cultural charms of some of the top European vacation destinations. No passport required.

Natural Light’s American EuroTrip will take two patriotic fans on a 10-night, five-city, Natty inspired summer adventure through the good ol’ U S of A. So whether you’re toasting “les beers” with a view of the Eiffel Tower in Paris…Texas, cracking cans O’ Natty in Dublin…Ohio, sipping suds on a gondola ride through the canals of Venice…Florida, savoring the nectar of the gods in Athens…Georgia, or shouting “Proost!” into the wind(mills) of Holland…Michigan, you’ll be the envy of all your friends stuck standing in long lines at museums and drinking room temperature water in Europe. 

“Vacationing to Europe might impress your Instagram followers, but it’s definitely going to empty your wallet and leave you questioning your choices once you realize there’s no Natty over there,” says Krystyn Stowe, Head of Marketing, Busch Family & Natural Family at Anheuser-Busch. “So this 4th of July, Natural Light is going all in on a Natty-inspired American adventure for our fans who would prefer crossing state lines to crossing the pond.” 

From June 25 to July 4, 21+ Natty fans can follow @NaturalLightBeer on Instagram, and @NaturalLight on X and Facebook, and comment #NattyEuroTrip and #sweepstakes on their entry post for a shot at winning this once-in-a-lifetime American EuroTrip. Just be sure to comment before entries close at 11:59PM ET on the 4th of July.

NATURAL LIGHT® EUROTRIP. No Purchase Necessary. Open to US residents 21+. Begins 6/25/24 & ends on 7/4/24. See Official Rules at Msg & data rates may apply. Void where prohibited. Enjoy Responsibly © 2024 Anheuser-Busch, Natural Light® Beer, St. Louis, MO.


Natural Light was introduced in 1977 as Anheuser-Busch’s first reduced-calorie light beer. It’s brewed with a blend of premium hops and a combination of malt and corn producing a clean flavor, light body and satisfying refreshment. Natural Light invites fans to Act Natural and confidently pursue what brings them happiness, despite the fads and expectations that surround us every day. In 2023, Natural Light introduced a new, permanent can nationwide, a vintage, yet sleek look and feel that was inspired by one of the brand’s first can designs from 1979. Act Natural and the new cans signify a focus on celebrating the coastal, boat-centric lifestyle that has been synonymous with Natural Light and our fans for decades. For more information, follow @naturallight on X and Facebook, @naturallightbeer on Instagram, and visit


At Anheuser-Busch, our purpose is to create a future At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across the United States. We are home to several of America's most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit or follow Anheuser-Busch on LinkedInTwitterFacebook and Instagram.

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