October 17, 2023
Anheuser-Busch Expands Commitment to Folds Of Honor as Bud Light Announces $3 Million in Academic Scholarships to the Families of First Responders
Bud Light and the National Football League will honor first responders and their families with local team activations, in-game scholarship presentations, and content featuring real stories of those impacted.
NEW YORK, NY – October 17, 2023 – With a century-long commitment to supporting the military and honoring those who serve our country, Anheuser-Busch is proud to expand upon its support of Folds of Honor - the organization’s longest standing partner – as Bud Light launches an initiative to help Folds of Honor deliver $3M in educational scholarships to the families of first responders. Throughout the 2023-2024 NFL season, Bud Light will be joined by the brand’s NFL team partners across the league in honoring the families who sacrificed so much for the country and our communities.
“Anheuser-Busch is incredibly proud to be a founding partner of Folds of Honor, as we continue our 13-year mission to make a powerful impact on the lives of the families of military veterans and first responders,” said Brendan Whitworth, CEO, Anheuser-Busch. “Together with the NFL, we stand firm in our commitment to supporting our local communities and serving those who serve.”
“Every second around the country, first responders perform selfless acts of heroism with unwavering commitment to their community and country,” said Todd Allen, VP of Marketing for Bud Light. “That’s why Bud Light is proud to come together with the NFL, and its network of teams and communities nationwide, to support Folds of Honor by recognizing the first responders behind these acts and assisting their families who sacrifice so much.”
Today through November 26, Bud Light and Folds of Honor have opened a dedicated scholarship application window available exclusively for families of fallen or disabled first responders. To generate awareness of this important cause, Bud Light also released “First Responders Fund,” a :60 second film that tells the real stories of the lives impacted by Folds of Honor scholarships. Families of fallen or disabled first responders can find more information at budlight.com/foldsofhonor.
Throughout the 2023-2024 NFL season, Bud Light and its partner teams across the NFL will be recognizing first responders with scholarship presentations, digital signage takeovers and local activations.
“The NFL proudly supports the dedication and sacrifice of first responders. These heroes are the backbone of our communities, ensuring our safety, health, and well-being every day. We extend our sincere appreciation to all first responders for their selfless service. We are proud of the commitment from our clubs and excited to collaborate with Bud Light and Folds of Honor to raise awareness on valuable resources available for first responders and their families,” said an NFL spokesperson.
Over the last 13 years, founding partner Anheuser-Busch, its brands, and wholesaler partners have donated $21.7 million, which has contributed to Folds of Honor’s delivery of over 51,000 scholarships since the non-profit’s founding. These educational scholarships benefit the spouses and children of military members who have fallen or been disabled while serving in the United States Armed Forces and have recently expanded to support first responders' spouses and children.
“We are so proud to continue our work with Anheuser-Busch, Bud Light, and now the NFL to further expand our mission and support of those who serve us every day,” said Lt Col Dan Rooney, founder and CEO of Folds of Honor. “Anheuser-Busch’s generous scholarship commitment and partnership with the NFL allows us to reach new scholars as we look to make a significant impact in the lives of the first responders’ families through critical educational scholarship support.”
To learn more about Bud Light’s partnership with Folds of Honor, visit budlight.com/foldsofhonor or follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.
About Bud Light
The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light Chelada, Bud Light NEXT, Bud Light Peels, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States.
We are home to several of America’s most loved beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
About Folds of Honor
Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of US military service members and first responders who have fallen or been disabled while serving our country and communities. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate, or professional program. Funds for a second bachelor’s degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded over 51,000 scholarships totaling about $240 million in all 50 states. Among the students served, 45 percent are minorities. It is rated a four-star charity by Charity Navigator and Platinum on Candid. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is currently stationed at Headquarters Air Force Recruiting Service Detachment 1, at Joint Base San Antonio-Randolph, Texas. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org
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